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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Jan. 28, 2008 | Main | Enchanted—Not »

FH Boom Daily Digest-Jan. 29, 2008

Top News from Today's "Boomiverse"

Lessons Learned on the Playground
www.irememberjfk.com

Overview: “When the recess bell would ring in 1967, thus would begin a mad dash by students weary of classwork out of the classroom and towards the most desirable piece of playground equipment: the swing set.”

http://www.irememberjfk.com/mt/2008/01/lessons_learned_on_the_playground.php


No Country for Old People?
Marc Freedman
www.washingtonpost.com

Overview: “’The generation that wouldn't trust anyone over 30,’ says an Allstate Insurance ad pushing the need for retirement savings, ‘never planned on a 30-year retirement.’”

http://www.washingtonpost.com/wp-dyn/content/article/2008/01/25/AR2008012502779.html


Nearly 70% of Baby Boomers Could Go Broke in Lifetime
www.earthtimes.org

Overview: “The generation that said ‘never trust anyone over 30’ and ‘let it all hang out’ are now between the ages of 43 and 61 -- and when it comes to managing their finances they are living up to their mantras.”

http://www.earthtimes.org/articles/show/nearly-70-of-baby-boomers-could-go-broke-in-lifetime,265217.shtml

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