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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-Jan. 18, 2008 | Main | The Future of Giving »

FH Boom Daily Digest-Jan. 22, 2008

Top News from Today's "Boomiverse"

Death OK, Driving Taboo For Discussion
www.canada.com

Overview: “A survey of the sticky issues that baby boomers are wrestling with, or avoiding, when it comes to their aging parents discovered that questions related to the parent's independence loom large.”

http://www.canada.com/montrealgazette/news/story.html?id=36b68d7d-5b48-47d2-b84f-316c56c00672


Baby Boomers Heading West — Oh, ‘Woe!’
Paul Anderson
www.aspentimes.com

Overview: “’More baby boomers are heading West,’ announced a recent headline in The Associated Press. The retirement trend that has long focused geriatric relocations to warm southern climes is now shifting to the Rocky Mountain West. Time for a Horace Greeley revision: ‘Go West, old people!’”

http://www.aspentimes.com/article/20080121/COLUMN/790872187


Early Retirement Is More Than Just a Pipe Dream
John F. Wasik
www.bloomberg.com

Overview: “For millions of baby boomers, 2008 might be the first year of the rest of their lives.”

http://www.bloomberg.com/apps/news?pid=20601039&refer=columnist_wasik&sid=a8UHCVSR_i8M


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