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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Difficult Conversations | Main | The Boomer Vote, Part Two »

FH Boom Daily Digest-Jan. 14, 2008

Top News from Today's "Boomiverse"

After the Boom
Megan McArdle, Clive Crook and Philip Longman
www.theatlantic.com

Overview: “In the January/February 2008 issue, associate Atlantic editor Megan McArdle takes on the troubling question of what will happen in this country when the looming wave of Boomer retirements hits. We invited McArdle, along with fellow Atlantic editor Clive Crook, and New America fellow and Atlantic contributor Phillip Longman to debate the issue in an e-mail roundtable. Their exchange follows.”

http://www.theatlantic.com/doc/200801u/boomer-retirement-roundtable


Prepare for a New Brand of Retirement
Colleen Long
www.seattletimes.com

Overview: “The story goes like this: A couple in their early 60s scrimped and saved, and retired to their dream home in France. But eight months after they arrived at their château, they were miserable.”

http://seattletimes.nwsource.com/html/living/2004111104_retirement07.html


The Market Braces for the Boomers
Alan Murray
www.wsj.com

Overview: “Will the baby boomers' retirement cause the stock market to go bust?”

http://online.wsj.com/article/SB119957240832770291.html?mod=googlenews_wsj

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