Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-Jan. 11, 2008 | Main | FH Boom Daily Digest-Jan. 14, 2008 »

Difficult Conversations

The other day I was standing in line at the grocery store and a boomer-aged woman uttered to the check out lady, “thank God the holidays are over…I’m exhausted.” The holidays, while they offer an important pause for Americans, are often emotionally charged for many families. This is especially true for boomers, who as “sandwich generation” caretakers are encountering unfamiliar and sensitive terrain as they simultaneously attempt to care for young adult children returning back from their first semester at college and older parents, who are stubbornly (yet understandably) refusing to give up their car keys, get a hearing aid or visit a financial planner.

"For the rest of today's blog, continue at The Boomer Blog"

Boomers are caring for two groups who are at once trying to be too grown up or, denying how grown up they really are (and turning down needed support). How can boomers help their older parents get the assistance they need? For many, it’s a question they continue scratching their head to answer until it’s too late (an older parent gets into a big car accident, or discovers he/she doesn’t have enough savings for nursing care).

There is one key step that boomers can take to nip these issues in the bud. It starts with having a (sometimes difficult) conversation with a parent who may need assistance, but is nervous about facing reality. Making time to do this will save your family a lot of heartache in the end though…perhaps another New Year’s resolution to add to your list.

Resources:

AARP

U.S. Administration on Aging

A.A.H.S.A.

MSNBC

Amanda Sobanet

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/491.

Comments (2)

mel:

My mom is a baby boomer and she is 60 years old and puts money away every month to have a nurse come into her home when she can’t take care of herself anymore. At first I thought it was wasted money…but not so much anymore. I feel it is necessary to start putting money away for long term health care...sooner than later. What are Baby Boomers to do, due to the shortage in Nursing care?
See article on Dailycents.com at http://blogs.dailycents.com/?p=803

Role reversal is difficult for all concerned. It is painful for parents to give up their independence and for their adult children to face the fact that their aging parents can no longer care for themselves in the same way.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Subscribe to this Blog

Subscribe here for daily updates sent to your email

Delivered by FeedBurner