Top News from Today's "Boomiverse"

Baby Boomers Go Back to College
Bob Moos
www.dallasnews.com

Overview: “Richland College is at the forefront in programs that retrain older workers and retirees for new careers.”

http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-communitycollege_03bus.ART.State.Edition1.2aed3b9.html

How to Be Forever Young
Kristin Dizon
www.seattlepi.nwsource.com

Overview: “New book dishes tips on 'How Not To Look Old' for women over 40.”

http://seattlepi.nwsource.com/lifestyle/345747_lookyounger03.html

No Need to Worry
Robert Powell
www.marketwatch.com

Overview: “Breathe a sigh of relief. The nation's leading-edge baby boomers -- about 3 million strong -- are turning 62 this year and, contrary to popular opinion, they are not in desperate straits.”

http://www.marketwatch.com/news/story/oldest-boomers-more-set-retirement/story.aspx?guid=%7B2A469451-4F69-41CF-9680-5C5DE3DF6C6F%7D

'Twas the night before New Year's, and all through the town, every car dealership had a red tag sale hoping to attract boomers one and all.

I know, because my husband Dan and I were in the market for a car this recently passed year. And given my immersion in all things boomer, I found it impossible to take a break from my ethnographic studies of the marketing habits of those on all sides of the sales transaction while completing the car purchase process successfully.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

The Boomers Hit 62
Justin Fox
www.time.com

Overview: “Yes, they'll drain Social Security by 2041. But the money problems will begin long before then.”

http://www.time.com/time/magazine/article/0,9171,1699875,00.html

When the Old and Young Collide at Work
www.forbes.com

Overview: “If it is hard to get people from various generations to reach any agreement, it is even harder to do so within a corporation. Cristina Simón, professor at the Instituto de Empresa in Madrid, Spain, has identified and analyzed the four generations that currently make up the corporate workforce.”

http://www.forbes.com/entrepreneursmanagement/2008/01/03/baby-boomer-generation-ent-manage-cx_kw_0103whartonage.html

Home Health Care Provider Waits Patiently for Boomers to Age
www.money.cnn.com

Overview: “Amedisys' emerging market is one of the nation's biggest and most mature. Just don't call it old. Silver, perhaps, or senior, but not old. But America's baby boom generation -- a massive wave of almost 80 million Americans rapidly approaching retirement age -- doesn't take kindly to being labeled over the hill.”

http://money.cnn.com/news/newsfeeds/articles/newstex/IBD-0001-22025396.htm

The taxi driver was very informed and talkative, and when he heard what it is that I do (help companies/organizations market to boomers) he asked me if I thought boomers would vote as a block.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Six Decades at the Center of Attention, and Counting
Charles Duhigg
www.nytimes.com

Overview: “When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between ‘teenyboppers’ and ‘counterculture consumers.’ Over the next 40 years, as Aquarius aged and the billable hours accumulated, marketers explained that such ‘market segmentation’ techniques were the key to untold riches.”

http://www.nytimes.com/2008/01/06/weekinreview/06duhigg.html?_r=1&ref=weekinreview&oref=slogin

Retiring Boomers Will Cost Billions
Bill Zlatos
www.pittsburghlive.com

Overview: “Daniel Barnes of Wilkinsburg began delivering newspapers in Homewood and Penn Hills at age 8. He later worked at U.S. Steel's Homestead Works, automobile garages and a demolition company.”

http://www.pittsburghlive.com/x/pittsburghtrib/news/cityregion/s_546176.html

Home Care for Seniors Has New Urgency
Neil Johnson
www.startribune.com

Overview: “A wave of retiring boomers will soon swamp home health care providers unless businesses and policymakers plan for it.”

http://www.startribune.com/business/12995121.html

Retirement Crunch on Horizon
Emily Bregel
www.timesfreepress.com

Overview: “For 52-year-old Ken Moses, three decades of battling fires has worn him down.”

http://www.timesfreepress.com/absolutenm/templates/topstory.aspx?articleid=27926&zoneid=83

Top News from Today's "Boomiverse"

National Reset Your Age Day
Peter Anthony Holder, Carol Orsborn
www.peteranthonyholder.com

Overview: "Dr. Carol Orsborn discusses 'National Reset Your Age Day' with Canadian radio audiences in Toronto and Montreal. When the day was founded by her three years ago, women didn't identify with the stereotypes of aging their ages represented. But times have changed, and now women are proud to be ‘the new’ 40, 50 or 60."

http://www.peteranthonyholder.com/airchecks/orsborn.htm

Behind The Wheel
Courtney Humistion
www.mediapost.com

Overview: “Middle-age women are the driving force in our society - better get out of the way.” Note: This article features FH Boom co-chair, Dr. Carol Orsborn.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=73467

BoomerVenture Open for Business
Courtney Paquette
www.eagletribune.com

Overview: “Karen Payne-Taylor had a woman call from New Jersey the other day, asking if she could enroll in the programs being offered at the town's BoomerVenture ‘campus.’"

http://www.eagletribune.com/pubiz/local_story_007093907?keyword=topstory

Boomer Vitality
Judith W. Winne
www.dailyrecord.com

Overview: “Chuck Underwood suggests if you're marketing to boomers, you never, ever want to call them elderly.”

http://www.dailyrecord.com/apps/pbcs.dll/article?AID=/20080108/LIFE/801080370/1004

I can predict the biggest headline story for 2046: “First boomers turn 100.”

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Around 50, Some Boomers Rediscover Their Radical Roots
Shannon Proudfoot
www.canada.com

Overview: “At a dinner party overflowing with accomplished professionals, someone leaned across the table to ask Julia Moulden what she'd been up to. When she replied she was reinventing herself and everyone within earshot tuned in, she knew she'd hit a nerve.”

http://www.canada.com/montrealgazette/news/story.html?id=ecd123aa-3b9a-41ee-888d-af1caa2ae7a3

No Country for Young Men
Megan McArdle
www.theatlantic.com

Overview: “The Baby Boomers’ retirement will change the texture of society in ways we’ve scarcely begun to contemplate. A dispatch from America’s coming silver age.”

http://www.theatlantic.com/doc/200801/aging-boomers

Top News from Today's "Boomiverse"

More Valley Baby Boomers Heading to College
Betty Reid
www.azcentral.com

Overview: “Thousands of young college students will start classes on Saturday in the Maricopa County Community College Districts. So will their parents and grandparents.”

http://www.azcentral.com/community/ahwatukee/articles/0109phx-boom0111.html

Boomers' Search for Fulfillment May Target Alternative Religions
Matthew Miller
www.news-press.com

Overview: “One thing Dawne Botke-Coe will say about the members of her generation is that, when it comes to matters of religion, they aren't afraid to blaze their own trails.”

http://www.news-press.com/apps/pbcs.dll/article?AID=/20080110/LIFESTYLES/801100316/1013

Arthritis Increasing in Baby Boomers
www.theacorn.com

Overview: “Arthritis is increasing in an aging population of American baby boomers and is projected to increase by 40 percent in the next two decades, according to a new study released by the Centers for Disease Control and Prevention for the National Arthritis Data Workgroup. “

http://www.theacorn.com/news/2008/0110/Health_and_Wellness/048.html

Top News from Today's "Boomiverse"

Don't Count on Influx of Boomers
James Thorner
www.sptimes.com

Overview: “Has any group been more analyzed than the baby boomer generation, that demographic bulge moving through our body politic like a bunny through a boa constrictor?”

http://www.sptimes.com/2008/01/11/Business/Don_t_count_on_influx.shtml

Is Wyoming Next Retirement Haven?
Lyn and Bill Roche
www.highlandstoday.com

Overview: “The modern version of ‘Go west, young man,’ may very well be, ‘Go west, aging boomer.’”

http://www2.highlandstoday.com/content/2008/jan/11/wyoming-next-retirement-haven/

Top News from Today's "Boomiverse"

After the Boom
Megan McArdle, Clive Crook and Philip Longman
www.theatlantic.com

Overview: “In the January/February 2008 issue, associate Atlantic editor Megan McArdle takes on the troubling question of what will happen in this country when the looming wave of Boomer retirements hits. We invited McArdle, along with fellow Atlantic editor Clive Crook, and New America fellow and Atlantic contributor Phillip Longman to debate the issue in an e-mail roundtable. Their exchange follows.”

http://www.theatlantic.com/doc/200801u/boomer-retirement-roundtable

Prepare for a New Brand of Retirement
Colleen Long
www.seattletimes.com

Overview: “The story goes like this: A couple in their early 60s scrimped and saved, and retired to their dream home in France. But eight months after they arrived at their château, they were miserable.”

http://seattletimes.nwsource.com/html/living/2004111104_retirement07.html

The Market Braces for the Boomers
Alan Murray
www.wsj.com

Overview: “Will the baby boomers' retirement cause the stock market to go bust?”

http://online.wsj.com/article/SB119957240832770291.html?mod=googlenews_wsj

Recently I wrote Part One of this blog, asking how could boomers—who are so different in so many ways—vote as a block?

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Aging Baby Boomers and Seniors are at Risk for HIV
P.J. Huffstutter
www.chicagotribune.com

Overview: “Jane Fowler thinks it's about time college students had ‘the talk’ with their grandparents. She doesn't mean grandmothers and grandfathers explaining the facts of life. She wants kids to explain safe sex to their elders.”

http://www.chicagotribune.com/features/lifestyle/health/chi-0115_health_sensex_rjan15,1,7740430.story

Goodbye Office, Hello Fun: Some Baby Boomers Choosing to Retire
Charlotte Ferrell Smith
www.dailymail.com

Overview: “After 34 1/2 years with the U.S. Postal Service, Tim Meisner is starting 2008 with a new agenda.”

http://www.dailymail.com/Life/200801140175

Leisure Time Won't be the Same for Baby Boomers
Charlotte Ferrell Smith
www.dailymail.com

Overview: “As baby boomers retire, the ‘time crunch’ economy will switch to focus on leisure, according to writer and economist Linda Nazareth.

http://www.dailymail.com/Life/200801140176

Top News from Today's "Boomiverse"

Boomers' Eagerness to Retire Could Cost Them
Sandra Block
www.usatoday.com

Overview: “Can they afford to retire? How far will their Social Security checks go? The reality is this: Many of those who retire early will accept reduced benefits — and in doing so will risk falling short of their financial needs.”

http://www.usatoday.com/money/perfi/retirement/2008-01-13-turning-62-cover_N.htm

Early Retirees Try to Fill Gap in Health Coverage
Sandra Block
www.usatoday.com

Overview: “Denny Brown, a computer analyst in West Chester, Ohio, will turn 62 in August and hopes to retire by the end of the year. Financially, he's in good shape: He has a pension from a previous employer, profit-sharing through his current job and substantial savings. An amateur photographer, avid traveler and Civil War buff, he's eager to start the next chapter in his life.”

http://www.usatoday.com/money/perfi/retirement/2008-01-14-boomer-health-coverage_N.htm?loc=interstitialskip

Older Baby Boomers Caught All the Breaks
John Waggoner
www.usatoday.com

Overview: “In a generation as sprawling as the baby boomers, you're bound to notice some big differences. And the main difference is probably this: The older boomers, exemplified by the 62-year-olds who will start retiring this year, occupy a demographic sweet spot that most younger boomers can't match.”

http://www.usatoday.com/money/perfi/retirement/2008-01-15-younger-older-boomers_N.htm

Top News from Today's "Boomiverse"

Will Aging Boomers Lose Benefits?
Sue Kirchhoff
www.usatoday.com

Overview: “Baby boomers grew up skeptical of authority, so it's hardly surprising that some of them doubt the government will deliver the full Social Security and Medicare benefits it has promised.”

http://www.usatoday.com/money/perfi/retirement/2008-01-16-boomer-future-benefits_N.htm

How to Attract the Baby Boomer Market
Karla Freeman
www.webcpa.com

Overview: “Today’s Baby Boomers are a marketer’s dream come true. But if you want a share of the $3 trillion that this market has as disposable income, slick ads and catchy jingles will only take you so far. To really appeal to this market of over 78 million people, you need to go beyond traditional marketing and consider the Boomers’ real needs.”

http://www.webcpa.com/article.cfm?articleid=26412

Volunteerism Booming
Lisa Curtis
www.gmtoday.com

Overview: “Their sheer numbers have influenced generations of music, politics, consumer marketing and public policy. And now Baby Boomers are having an impact on another important aspect of society as they flock in record numbers to serve as volunteers.”

http://www.gmtoday.com/news/local_stories/2008/Jan_08/01152008_08.asp

Two seemingly unrelated articles in USA Today Monday, Jan. 14—one on boomers and social security, the other on a surge of spirituality in the US—and in my view, the two are connected at the core.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Back to the Drawing Board
Robert Powell
www.marketwatch.com

Overview: “Retirement could last decades -- it's time for boomers to devise new career plans.”

http://www.marketwatch.com/news/story/retirement-decades-long-boomers-need/story.aspx?guid=933E65B8-C52A-40DB-8B11-31F8A4976BD8

Older Workers Are Turning to Government for Second Careers
Bob Moos
www.dallasnews.com

Overview: “Laid off in her late 50s from a telecommunications company, Diana Byrd felt the frustrations familiar to older workers hunting for jobs.”

http://www.dallasnews.com/sharedcontent/dws/bus/stories/011708dnbusgogov.2b753d8.html

New Initiative Looks to Attract Baby Boomers to Fed Jobs
Richard W. Walker
www.fcw.com

Overview: “The Partnership for Public Service and IBM Thursday announced the launch of a joint initiative designed to attract mature and retired workers from the private sector to government service.”

http://www.fcw.com/online/news/151333-1.html

Top News from Today's "Boomiverse"

Death OK, Driving Taboo For Discussion
www.canada.com

Overview: “A survey of the sticky issues that baby boomers are wrestling with, or avoiding, when it comes to their aging parents discovered that questions related to the parent's independence loom large.”

http://www.canada.com/montrealgazette/news/story.html?id=36b68d7d-5b48-47d2-b84f-316c56c00672

Baby Boomers Heading West — Oh, ‘Woe!’
Paul Anderson
www.aspentimes.com

Overview: “’More baby boomers are heading West,’ announced a recent headline in The Associated Press. The retirement trend that has long focused geriatric relocations to warm southern climes is now shifting to the Rocky Mountain West. Time for a Horace Greeley revision: ‘Go West, old people!’”

http://www.aspentimes.com/article/20080121/COLUMN/790872187

Early Retirement Is More Than Just a Pipe Dream
John F. Wasik
www.bloomberg.com

Overview: “For millions of baby boomers, 2008 might be the first year of the rest of their lives.”

http://www.bloomberg.com/apps/news?pid=20601039&refer=columnist_wasik&sid=a8UHCVSR_i8M

Good causes around the country are watching boomer women nervously, hoping that they will fulfill expectations for being the most charitable demographic in history. They are certainly the largest cohort, with the most disposable income. Women traditionally have the softest spot in their hearts for those in need—and given that many are in line for triple inheritances (parents and out living their spouse), organizations are licking their chops.

"For the rest of today's blog, continue at "The Boomer Blog"

Top News from Today's "Boomiverse"

Baby Boom Generation: How Are the Boomers Blooming?
Pat Hein
www.morrissuntribune.com

Overview: “As I stood in an office recently, I noticed that the majority of the staff appeared to be in the same age category as I am -- the Baby Boomer generation. I went home to my trusty computer and began researching the baby boomers. Here's what I found.”

http://www.morrissuntribune.com/articles/index.cfm?id=12661§ion=homepage

There Are Other Ways to Look at the Baby Boomer Issue
www.mansfieldnewsjournal.com

Overview: “Baby Boomers, that energetic, self-enamored generation born between 1946 and 1964, have earned a reputation for learning the most, earning the most and spending the most of any generation in American history.”

http://www.mansfieldnewsjournal.com/apps/pbcs.dll/article?AID=/20080123/OPINION02/801230303

One for the Boomers
Jackie Bridges
www.shelbystar.com

Overview: “Baby Boomers are getting older, and the one thing they don’t want to be called is ‘seniors,’ said representatives of the Neal Senior Center in Shelby and the Patrick Center in Kings Mountain.”

http://www.shelbystar.com/news/center_28203___article.html/patrick_boomers.html

Top News from Today's "Boomiverse"

The Next Housing Crisis: Aging Baby Boomers
www.seattlepi.com

Overview: “America should be bracing itself for the end of the ‘generational housing bubble,’ according to a new study by Dowell Myers and SungHo Ryu of the University of Southern California. As the country's 78 million baby boomers retire, the report argues, the housing market will change dramatically.”

http://seattlepi.nwsource.com/opinion/347893_boomonline19.html

When Retirement Collides With Reality
Phyllis Korkki
www.nytimes.com

Overview: “Retirement is around the corner, and although you are fairly well prepared for it financially, you are starting to wonder what you will do with all that free time.”

http://www.nytimes.com/2008/01/20/jobs/20career.html?_r=1&ref=business&oref=slogin

Marketers Ready to Address 45% of Super Bowl Audience
Sarah Mahoney
www.mediapost.com

Overview: “While a woman-friendly Super Bowl may sound as farfetched as, well, Eli Manning getting a ring, Super Bowl XLII is shaping up to be one of the girliest TV events in some time--and maybe, for some time to come.”

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74770&Nid=38499&p=920976

With success, as she got more control over her time and life, HR professional Karon Wright—the quintessential boomer-- became involved with the big box charity world. As a volunteer, she felt she was under-utilized, tasked with handing out flyers while she craved to use all of her management and marketing skills.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Senior Center Looks for Hipper Name
Allison Rupp
www.casperstartribune.com

Overview: “At 53, Rob Ewers didn't think he belonged at the senior center, but he heard it was one the best places in town for dancing.”

http://www.casperstartribune.net/articles/2008/01/25/news/casper/e2e28069d3c57c23872573db000492f2.txt

Lake Region Boomers Work to Take Care of Moms and Dads
James Williams
www.zwire.com

Overview: “On a recent Sunday afternoon, six baby boomers and post-boomers sat around on Keystone Heights Mayor Mary Lou Hildreth's back porch to have drinks and chat. They had gathered to talk about taking care of their elderly parents.”

http://www.zwire.com/site/news.cfm?newsid=19230149&BRD=2150&PAG=461&dept_id=416089&rfi=6

Not a Retiring Generation
Frank Luba
www.canada.com

Overview: “Baby boomers need to keep working -- for their own good and for that of Canada, according to a new book by economist Sherry Cooper.”

http://www.canada.com/theprovince/news/money/story.html?id=204aa2c4-8daf-4020-814e-9751d2aa0e3b

Top News from Today's "Boomiverse"

Boomers' Car Tastes 'All Over Ballpark'
Dan Jedlicka
www.suntimes.com

Overview: “Baby boomers don't buy cars the way their parents did. They aren't loyal to any brand as were their parents because there's a large variety of vehicles to choose from and leasing makes it easy to switch from one to another.”

http://www.suntimes.com/business/currency/762220,CST-FIN-c-carboom28.article

Thousand Oaks Surveys Area's Seniors and Baby Boomers
Rachel McGrath
www.venturacountystar.com

Overview: “City preparing for 'huge age wave' in need of services.”

http://www.venturacountystar.com/news/2008/jan/28/thousand-oaks-surveys-areas-seniors-and-baby-f-f/

Baby Boomers Heading Back to College
Bob Moos
www.timesargus.com

Overview: “Downsized and depressed, Leigh Hoes was approaching 50 and wondering what to do with the rest of her work life. Then one day, as she leafed through a course catalog that had arrived in the mail from Richland College in Dallas, the idea came to her.”

http://www.timesargus.com/apps/pbcs.dll/article?AID=/20080127/BUSINESS/801270343/1006/BUSINESS

Top News from Today's "Boomiverse"

Lessons Learned on the Playground
www.irememberjfk.com

Overview: “When the recess bell would ring in 1967, thus would begin a mad dash by students weary of classwork out of the classroom and towards the most desirable piece of playground equipment: the swing set.”

http://www.irememberjfk.com/mt/2008/01/lessons_learned_on_the_playground.php

No Country for Old People?
Marc Freedman
www.washingtonpost.com

Overview: “’The generation that wouldn't trust anyone over 30,’ says an Allstate Insurance ad pushing the need for retirement savings, ‘never planned on a 30-year retirement.’”

http://www.washingtonpost.com/wp-dyn/content/article/2008/01/25/AR2008012502779.html

Nearly 70% of Baby Boomers Could Go Broke in Lifetime
www.earthtimes.org

Overview: “The generation that said ‘never trust anyone over 30’ and ‘let it all hang out’ are now between the ages of 43 and 61 -- and when it comes to managing their finances they are living up to their mantras.”

http://www.earthtimes.org/articles/show/nearly-70-of-baby-boomers-could-go-broke-in-lifetime,265217.shtml

“Enchanted”, Walt Disney’s tribute/parody of the classic animation upon which boomers were raised, has just received three nominations for the 80th Academy Awards. I’m certain Susan Sarandon, who plays the witch Narissa in the film, will walk the runway, looking absolutely stunning. And probably not feeling any guilt whatsoever for perpetrating stereotypes of aging women as old, evil hags with supernatural power to destroy young people.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Bridging the Age Gap
Sara Donnelly
www.mainebiz.com

Overview: “April Clark is a baby boomer. Born in 1963, at the end of the boom, Clark admits she is in some ways typical of her generation: A mother of two, she was so focused on ascending the career ladder she returned to work just three months after having each of her children so she ‘wouldn't lose my place in line.’”

http://www.mainebiz.biz/story.html?story_id=1053

Aging Baby Boomers Promised Long-Term-Care Beds
Jodie Sinnema
www.canada.com

Overview: “The Capital Health Region will get $125 million in the next budget to build a 300-bed long-term-care facility in Edmonton and replace 70 such beds in Stony Plain, to help reduce pressures from Alberta's booming population.”

http://www.canada.com/edmontonjournal/news/story.html?id=16c6a51d-c286-451c-a790-f0157f75555a

Tips for Boomers Planning a ‘Senior Road Trip'
www.carjunky.com

Overview: “Baby boomers, the generation that has defined American culture for decades, are doing it again, rewriting what it means to be senior citizens as the first wave of boomers reach 65. And the generation that enjoyed greater mobility than any before it, is not even close to being ready to give up the car keys.”

http://news.carjunky.com/tips-for-boomers-planning-senior-road-trip-cdf296.shtml

Top News from Today's "Boomiverse"

60 Is the New 40
Colleen Paulson
www.fool.com

Overview: “Have you seen Ameriprise Financial's (NYSE: AMP) latest commercials featuring Dennis Hopper? Dressed in a sharp black shirt with the Spencer Davis Group's ‘Gimme Some Lovin’’ playing in the background, Hopper tells boomers preparing for retirement: ‘Your generation is definitely not heading for bingo night.’”

http://www.fool.com/investing/general/2008/01/29/60-is-the-new-40.aspx

Companies Hiring More College Graduates to Replace Baby Boomers
Nora Gathings
www.wsbt.com

Overview: “The job outlook is bright for college graduates. Employers say this is the healthiest job market, offering the most jobs in three years. Many of the new hires will be replacing Baby Boomers who are approaching retirement.”

http://www.wsbt.com/news/local/15047781.html

Boomers: Feeling Young or Fooling Themselves?
www.cnnmoney.com

Overview: “Energizer(R) survey reveals Boomers feel young, but often ignore important health issues; company teams with fitness expert Denise Austin to launch nationwide program.”

http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQTH01331012008-1.htm

As the leading edge of boomers advance into their early 60’s, boomers of all ages are bringing their considerable resources to bear in an attempt to gain increasing control over health-related concerns.

"For the rest of today's blog, continue at The Boomer Blog"