Top News from Today's "Boomiverse"
How to Use TV and the Internet to Tap Into the Baby Boomer Market
Peter Koeppel
www.publications.mediapost.com
Overview: “In the past Advertisers have focused on reaching consumers in the 18-49 age range. That may be changing. As more and more companies are realizing the buying power that the Baby Boomer generation possesses, marketers are shifting their ad dollars and campaigns to reach this powerful market segment.”
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=72041
Don’t Retire Poor
Dan Caplinger
www.fool.com
Overview: “After working hard all your life, you don't want to struggle to make ends meet in retirement. Yet that's exactly what many baby boomers will have to do.”
http://www.fool.com/personal-finance/retirement/2007/12/04/dont-retire-poor.aspx
Many 'Seniors' Don't Feel Too Senior
Evadna Bartlett
www.dailymail.com
Overview: “Perhaps we should look at changing the name of this column. The words ‘retire’ and ‘senior’ are now in disfavor, say coordinators of two of the multicounty offices that link volunteers 55 and older with projects.”