Top News from Today's "Boomiverse"
Builders Appeal to Baby Boomers with 'Active Adult' Communities
Allan Lengel
www.palmbeachpost.com
Overview: “Stegner, 68, lives at Leisure World of Virginia, an ‘active adult community’ for the 55-plus set in Loudoun County, Va. It is one of about 40 such communities in the Washington area - one of the hottest markets for this type of housing outside the Sun Belt.”
http://www.palmbeachpost.com/business/content/business/epaper/2007/12/03/c1bz_reboomers_1203.html
Though it's a Challenge, Businesses Can No Longer Ignore Marketing Strategies for Baby Boomers
Karen Farkas
www.cleveland.com
Overview: “The aging baby boom generation is rewriting the rules of marketing. It's time for businesses to throw out the decades-long belief that products should be aimed at two groups - those age 18-49 or those 50 and over - experts say.”
http://www.cleveland.com/news/plaindealer/index.ssf?/base/news/1196674702138290.xml&coll=2
Keep 'Boomer Wealth' in Area
www.news.enquirer.com
Overview: “For some time, economic planners looking at the future of states such as Ohio and Kentucky have centered on the problem of retirement-age residents moving to warmer climates, taking their wealth, spending habits and tax potential with them.”
http://news.enquirer.com/apps/pbcs.dll/article?AID=/20071203/EDIT01/712030418/1090/EDIT