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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Dec. 20, 2007 | Main | FH Boom Daily Digest-Jan. 3, 2008 »

FH Boom Daily Digest-Dec. 21, 2007

Top News from Today's "Boomiverse"

Peace and Love for the Planet Drive Baby Boomers, Survey Says
Else Wenzel
www.news.com

Overview: “Baby boomers may have retired their love beads decades ago, but changing the world heavily motivates their buying decisions, according to a poll by AARP Services and Focalyst research.”

http://www.news.com/8301-11128_3-9836724-54.html


Smoothing Bumps for Boomers
Bill Pennington
www.nytimes.com

Overview: “It was at the top of a trail called Hanging Tree that the fear set in. And at the crest of a steep, mogul-filled and tree-strewn trail, it’s all about the fear, isn’t it? This was near the top of Aspen Mountain last winter, and at moments like these — surveying a no-nonsense double-black-diamond run — the mind will race.”

http://travel.nytimes.com/2007/12/21/travel/escapes/21ski.html


Keeping Baby Boomers Involved
www.seacoastonline.com

Overview: “Public officials, nonprofit executives and public policy advocates met at the Statehouse Thursday for an in-depth discussion about New Hampshire's aging work force, the looming challenges posed by baby-boomer retirement and ways to make it easier for older Americans to remain engaged in their communities.”

http://www.seacoastonline.com/apps/pbcs.dll/article?AID=/20071221/BIZ/712210420&sfad=1

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