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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Dec. 12, 2007 | Main | FH Boom Daily Digest-Dec. 14, 2007 »

FH Boom Daily Digest-Dec. 13, 2007

Top News from Today's "Boomiverse"

'Brain Gym' May Exorcise Boomers' Fears About Aging
Heidi Benson
www.sfgate.com

Overview: “Marathon-happy Baby Boomers, those 78 million Americans born from 1946 to '64, were the first generation to make a religion of physical fitness. Now, they are investing time and money to maintain what's above their six-pack abs and rippling biceps: their brains.”

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/12/13/MNMETNGMV.DTL


Hearing Aids Are Slow to Offer Baby Boomers Style
Vern Seward
www.orlandosentinel.com

Overview: “It didn't happen overnight. Instead, it crept up one rock concert, one disco, one fireworks display at a time. It adds up. Many of us don't notice how bad our hearing has become. At least that's what we tell ourselves.”

http://www.orlandosentinel.com/technology/orl-orhearing1307dec13,0,3205621.story


Tom Brokaw Tackles Boomers and the Upheaval of the '60s in His Latest Book
John Marshall
www.seattlepi.nwsource.com

Overview: “For his most popular book, Tom Brokaw coined the grandiloquent term ‘The Greatest Generation’ for the Americans who fought and triumphed in the crucible of World War II. But when he decided that he would write a book concentrating on the baby boom generation and the 1960s, it was boomer cartoonist Garry Trudeau of ‘Doonesbury’ fame who posed the urgent question. ‘What are you going to call this one?’ inquired Trudeau. 'The Worst Generation?’

http://seattlepi.nwsource.com/books/343192_brokaw13.html

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