Top News From Today's "Boomiverse"
Boomer course closes generation gap
Sharon Jayson
USA Today
December 4, 2007
Overview: “Does the word ‘plastics’ bring to mind Dustin Hoffman. If you're a baby boomer, you'll probably get this. And now, so will some college kids. They're the first group of students at American University taking a class called ‘Talking About My Parents' Generation: Understanding Baby Boomers and How They've Shaped Us.’”
http://www.usatoday.com/news/education/2007-12-03-boomer-main_N.htm
Everything old is new, and on shelves, again
Associated Press
MSNBC.com
December 3, 2007
Overview: “Company takes iconic Boomer food brands and reintroduces them.”
http://www.msnbc.msn.com/id/22068508/
Tips For Reaching Baby Boomers Via TV and Online
Peter Koeppel
Furniture World Magazine
December 3, 2007
Overview: “Boomers were the first generation to grow up with TV, so it makes sense that they still prefer this medium as they age. In fact, on average, Boomers watch 22 minutes more TV per day than younger people, according to Nielsen Media Research. And since TV viewership increases with age, as the Boomers mature, their TV viewing time will continue to rise. What does this mean for marketers?”
http://www.furninfo.com/absolutenm/templates/NewsFeed.asp?articleid=8316