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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Nov. 7, 2007 | Main | Boomer Wanted, Part 5 »

FH Boom Daily Digest-Nov. 9, 2007

Top News from Today's "Boomiverse"

Boomers’ Not Planning for Parents’ Care
Todd Zwillich
www.webmd.com

Overview: “Baby boomer women are concerned about how to care for their aging parents, but few are planning for it, according to a survey released Thursday by AARP.”

http://www.webmd.com/healthy-aging/news/20071108/boomers-not-planning-parents-care


A Generation Sails Towards an Uncharted Retirement
Eric Beauchesne
www.canada.com

Overview: “Most baby boomers are blissfully cruising towards retirement, apparently quite content to start their golden years while still in the red, with no retirement savings plan in place, but not worrying about whether their savings might disappear before they do, a major financial institution says.”

http://www.canada.com/vancouversun/news/business/story.html?id=354c233a-8b14-4001-bf35-ad28dafede8f


Sidestepping Boomer Party
Karina Barrymore
www.news.com.au

Overview: “The wealthy baby boomer generation might not have it all its own way after all. A new trend is gaining momentum known as ‘sidestepping,’ referring to the practice of parents of baby boomers sidestepping their adult children in their wills.”

http://www.news.com.au/business/story/0,23636,22729216-5013954,00.html?from=mostpop


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