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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« Almost Immortal or Ageism? | Main | FH Boom Daily Digest-Nov. 7, 2007 »

FH Boom Daily Digest-Nov. 6, 2007

Top News from Today's "Boomiverse"

Robocar Race Winner: Aging Baby Boomers May Get Self-Guided Wheels in the Future
Sharon Gaudin
www.computerworld.com

Overview: “In the not-too-distant future, aging baby boomers may have self-guided vehicles to drive them around when they get too old to get behind the wheel themselves, according to one of the leaders of the team that won DARPA's Urban Challenge race over the weekend.”

http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9045628


Retirement of Boomers Will Create Market for Advisers
Sue Asci
www.investmentnews.com

Overview: “In about a decade, when a significant number of baby boomers have retired, there will be a new market for financial advice.”

http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20071105/FREE/711050311/1013


‘Forever Cool’ Offers Boomers Style Tips
Sharon Fink
www.thenewstribune.com

Overview: “When Michael Vollbracht quit as lead designer of Bill Blass in May, he voiced a frustration for which thousands of women wanted to kiss him: Fashion ignores older women, he said. ‘It’s a world of middle-aged women now ruled by children.’”

http://www.thenewstribune.com/soundlife/story/195835.html

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