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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Gathering No Moss | Main | FH Boom Daily Digest-Nov. 29, 2007 »

FH Boom Daily Digest-Nov. 28, 2007

Top News from Today's "Boomiverse"

Baby Boomers Ready to Retire…But is Retirement Ready for Them?
MJ Jaffrey
www.torontosun.com

Overview: “The traditional concept of retirement -- a dozen roses, a golden handshake and 65 candles on the cake -- is changing rapidly as Canadians defer financial planning for retirement and also live longer, healthier lives.”

http://torontosun.com/Money/2007/11/28/4691539-sun.html


Peace Corps Luring Retired Baby Boomers
Mike McPhee
www.denverpost.com

Overview: “More employers are learning the benefits of hiring older people, even retired baby boomers with a lifetime of working experience.”

http://www.denverpost.com/news/ci_7579422


60s Icon Twiggy Offers Fashion Advice
www.stuff.co.nz

Overview: “In the 1960s Twiggy was envied by girls around the world when she pioneered the waif look. Now, some 40 years later, she's trying to help those same baby boomer women to look fashionable.”

http://www.stuff.co.nz/stuff/4290291a22409.html

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