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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest-Oct. 31, 2007 | Main | Boomer Wanted, Part 3 »

FH Boom Daily Digest-Nov. 1, 2007

Top News from Today's "Boomiverse"

Couple Pens Baby Boomers' Handbook
Adam Bernal
www.bensonnews-sun.com

Overview: “The Baby Boomer Express will soon be arriving as St. David residents Jim and Cindy Speir get ready to promote their new book, ‘The Baby Boomer Express: From Long Hair to Silver Hair, Where Do We Go From Here?’”

http://www.bensonnews-sun.com/articles/2007/10/31/news/news6.txt


Boomers are Logging On
Susan Felt
www.burlingtonfreepress.com

Overview: “The Internet marketplace is feasting its eyes on 78 million baby boomers who, according to surveys, have embraced this virtual world to do more than e-mail family and friends.”

http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/20071101/LIVING/711010324/1004/NEWS05


Rolling with the Boomers
John Heys
www.naa.org

Overview: “At some newspapers, younger readers aren’t the only sought-after demographic. With their large numbers and spending power, baby boomers are being courted as well.”

http://www.naa.org/Resources/Publications/PRESSTIME-07-Nov-1-CoverStory/PRESSTIME-07-Nov-1-CoverStory.aspx

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