Top News from Today's "Boomiverse"
Couple Pens Baby Boomers' Handbook
Adam Bernal
www.bensonnews-sun.com
Overview: “The Baby Boomer Express will soon be arriving as St. David residents Jim and Cindy Speir get ready to promote their new book, ‘The Baby Boomer Express: From Long Hair to Silver Hair, Where Do We Go From Here?’”
http://www.bensonnews-sun.com/articles/2007/10/31/news/news6.txt
Boomers are Logging On
Susan Felt
www.burlingtonfreepress.com
Overview: “The Internet marketplace is feasting its eyes on 78 million baby boomers who, according to surveys, have embraced this virtual world to do more than e-mail family and friends.”
http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/20071101/LIVING/711010324/1004/NEWS05
Rolling with the Boomers
John Heys
www.naa.org
Overview: “At some newspapers, younger readers aren’t the only sought-after demographic. With their large numbers and spending power, baby boomers are being courted as well.”
