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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Defining Denial | Main | New Funeral Rites »

FH Boom Daily Digest-Nov. 19, 2007

Top News from Today's "Boomiverse"

Aging Boomers: Me Generation's Health Concerns Expected to Propel Biotech
Lisa Rosetta
www.sltrib.com

Overview: “By 1989, a boomer's median net worth was $36,000, according to Paul Root Wolpe, president of the American Society for Bioethics and Humanities. By 2001, it swelled to $107,000. Home equity included, that number now is about $400,000.”

http://www.sltrib.com/news/ci_7502470


Ages 18 to 49? Phooey on Them
Lynn Elber
www.calendarlive.com

Overview: “Retirement Living TV bravely ignores the vaunted demographic and courts boomers.”

http://www.calendarlive.com/tv/cl-et-retiretv19nov19,0,7442153.story?coll=cl-tv-features


Boomer Bosses All Business
Pat Beall
www.palmbeachpost.com

Overview: “Baby Boomers, the generation that prides itself on idealism, are the bosses least likely to throw a holiday party, dole out bonuses or send so much as a fruit basket, according to a newly released survey commissioned by American Express.”

http://www.palmbeachpost.com/business/content/business/epaper/2007/11/19/m1a_grinch_1119.html

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