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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Nov. 15, 2007 | Main | Defining Denial »

FH Boom Daily Digest-Nov. 16, 2007

Top News from Today's "Boomiverse"

‘Boom! Voice of the Sixties’ by Tom Brokaw
Frederick Lynch
www.calendarlive.com

Overview: “The title of Tom Brokaw's ‘Boom! Voices of the Sixties’ suggests another ‘generations’ book, an account of baby boomers creating the 1960s and vice versa. But it isn't -- not exactly. For Brokaw, ‘Boom!’ refers not to boomers but rather to explosive differences before and after the decade's ‘volcanic center’ of 1968.”

http://www.calendarlive.com/books/cl-et-book16nov16,0,1794455.story?coll=cl-books-util


Grounded Baby-Boomers Face Fear of Flying
Rick Wilking
www.uk.reuters.com

Overview: “One of them flies regularly and hates every minute. Another hasn't flown since 1976. Then there's Linda who has never been on an airplane. Meet the participants of Flight Without Fear, one of a growing number of courses offered by airlines and private groups finding rising demand from grounded baby-boomers.”

http://uk.reuters.com/article/lifestyleMolt/idUKN1359375620071116


Boomers Won't Crash Health Network: Researcher
Aaron Defrel
www.canada.com

Overview: “As Quebec baby boomers head into retirement and start depending increasingly on the province's health-care network, they will not cause the catastrophic impact on government finances that some demographers predict, a McGill University researcher has concluded.”

http://www.canada.com/montrealgazette/news/story.html?id=84e71cca-0de0-46d4-ba5c-8eaf67091eab

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