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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« The New Normal | Main | FH Boom Daily Digest-Nov. 16, 2007 »

FH Boom Daily Digest-Nov. 15, 2007

Top News from Today's "Boomiverse"

Shades of Gray in Fiction
Maria L. LaGanga
www.latimes.com

Overview: “As the target audience ages, protagonists are dealing with the same unsettling issues as baby boomers -- IN LARGER PRINT.”

http://www.latimes.com/news/printedition/front/la-me-boomlit15nov15,1,805173.story?coll=la-headlines-frontpage&track=crosspromo


Plenty of Boomers to Fill Jobs
Michael Hammond
www.news.therecord.com

Overview: “Demographics guru David Foot insists there's no labor shortage as younger boomers will replace retiring workers.”

http://news.therecord.com/Business/article/269830


Finding a New Roadway to Retirement
Barbara Boelk
www.stillwatercourier.com

Overview: “When Mark and Janet Skeie decided several years ago that they wanted to retire, all they really knew was that they wanted a break from the corporate world. They did not exactly realize all the intricate details that go into planning the rest of their lives.”

http://www.stillwatercourier.com/articles/index.cfm?id=8831

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