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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest-Nov. 12, 2007 | Main | Boomer Wanted, Part 6 »

FH Boom Daily Digest-Nov. 13, 2007

Top News from Today's "Boomiverse"

Boom in Seniors' Homes Reflects the Boom
Melissa Dunne
www.theglobeandmail.com

Overview: “As population ages, the sector will only grow - but facilities will cater to boomers' ever-demanding tastes.”

http://www.theglobeandmail.com/servlet/story/LAC.20071113.PRRETIREMENT13/TPStory/Business


Kentuckians Say Communities Aren’t Actively Planning for Aging Baby Boomers
www.wnky.net

Overview: “Results of a statewide survey show most Kentuckians are aware that the aging of the baby boomers (people currently age 43-61) will bring major changes to their communities – but they don’t think their communities are actively planning for what has been called a pending ‘demographic tsunami.’”

http://www.wnky.net/news/local/11194806.html

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