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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« A Month of Blessings | Main | FH Boom Daily Digest-Dec. 3, 2007 »

FH Boom Daily Digest-Nov. 30, 2007

Top News from Today's "Boomiverse"

Baby Boomers Can Boogie at Resorts
Chuck Darrow
www.dailyrecord.com

Overview: “It wasn't even 10 p.m. on the night after Thanks-giving -- early by dance-club standards. But Boogie Nights already had the look -- and sound -- of a winner.”

http://www.dailyrecord.com/apps/pbcs.dll/article?AID=/20071130/ENT09/711300307/1091/ENT


Boomer Themes Add Wrinkles to Novels
Maria L. La Ganga
www.rctimes.com

Overview: “Tim Sandlin has written comic novels about 13-year-olds and sex, about a young mother who drinks too much and misplaces her baby, about a president who dies in flagrante delicto, leaving the nation in the hands of a coke-snorting veep. Then his father, Hoyt ‘Red’ Sandlin, now 83, broke his shoulder. Sandlin, now 57, found himself doing a lot of waiting at his father's bedside — for information, doctor visits, medication, meals.”

http://www.rctimes.com/apps/pbcs.dll/article?AID=/20071129/FEATURES01/711290339/1004/MTCN0303


Boomers Seek 'Green' Death
Heather Whipps
www.livescience.com

Overview: “It seems going green is all the rage these days, including after you die. Green burial—which eschews the use of embalming chemicals and caskets that refuse to biodegrade—is on the rise across North America, say trend trackers.”

http://www.livescience.com/environment/071130-green-deaths.html

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