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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Boomer Wanted, Part 5 | Main | FH Boom Daily Digest-Nov. 13, 2007 »

FH Boom Daily Digest-Nov. 12, 2007

Top News from Today's "Boomiverse"

Aiding Baby Boomers in Search for Meaning
www.startribune.com

Overview: “The nation's supernumerary baby-boomers have reached what's being gently called ‘the second half of life,’ but the big generation is still doing what it has done since its diaper days: It's demanding notice and altering the contours of every phase of life it touches.”

http://www.startribune.com/561/story/1540817.html


Kiss Boomeritis Goodbye
Eric Harr
www.marinij.com

Overview: “On Oct. 15, 2007, with a few unremarkable keystrokes, Kathleen Casey-Kirschling took one small step for a woman and one giant leap for a generation. Casey-Kirschling, who is widely considered to be the nation's first baby boomer, became the first boomer to file for Social Security retirement benefits.”

http://www.marinij.com/lifestyles/ci_7439356


Health, Control Key to Retirees' Happiness
Gail Marks-Jarivs
www.chicagotribune.com

Overview: “Ask a Baby Boomer what his or her retirement plan is, and you are likely to hear: ‘Work forever.’ It's a standing joke in a generation that includes many who lived a little too much for today and not enough for tomorrow.

http://www.chicagotribune.com/business/yourmoney/chi-ym-marksjarvis-1111nov11,0,1677802.column

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