Top News from Today's "Boomiverse"
Birdwatching Baby Boomers are Flocking to Trails
Kristen Wyatt
www.venturacountrystar.com
Overview: “Jim Rapp has one hand on the wheel and the other holding a pair of binoculars as he drives his truck slowly down a gravel drive on the banks of a Chesapeake Bay marsh.”
http://www.venturacountystar.com/news/2007/oct/07/birdwatching-baby-boomers-are-flocking-to-trails/
Boomers Don't Want Your Pity, but They Do Demand Your Respect
Judann Pollack
www.adage.com
Overview: “A lot of people get depressed when they turn 40. For me, it happened five years earlier. That's because in passing the magic age of 34, I was officially falling off marketers' radar screens. After 17 years of being cradled in the most coveted and coddled of all demographics, I was thrust into no-man's land. Useless and washed up at age 35. Forget the pitches for premium liquor and Lexus: From here on, all my dedicated marketing would be for arthritis medications and hearing aids.”
http://adage.com/columns/article?article_id=120953
Generations on the J-O-B
Dana Knight
www.indystar.com
Overview: “When Ken Gall graduated from college, Katie Kasper hadn't even been born. The age gap between the two is 31 years -- yet they are a perfect match as co-workers.”
http://www.indystar.com/apps/pbcs.dll/article?AID=/20071008/BUSINESS/710080305/-1/LOCAL17