Top News from Today's "Boomiverse"
Advertisers Set Sights on Energetic Baby Boomers
Stuart Elliott
www.iht.com
Overview: “Advertisers' ardor for youth stems from perceptions that younger consumers are more likely to try new products and change brands and to spend almost every penny they make. Older consumers, by contrast, were less desirable because they were deemed to be shoppers with entrenched habits who live sedentary, frugal lives.”
http://www.iht.com/articles/2007/10/04/business/adco.php
BoomerVenture Seminars Kick-Off Next Week
Brian Messenger
www.andovertownsman.com
Overview: “With 33 years of collective financial planning experience between them, three local baby boomers are hosting a seminar at the Andover Senior Center next week created to attract a younger crowd.”
http://www.andovertownsman.com/local/local_story_277104602.html
Too Young to Retire, but Tired of the Same Old
Wallace Immen
www.theglobeandmail.com
Overview: “Employers are facing a ticking time bomb: Older workers, weary of the grind and restless to enjoy life, are getting itchy feet for retirement. But there are fewer younger workers to take their place. Wallace Immen writes that some companies are finding creative ways to keep the veterans happy - both on and off the job.”
http://www.theglobeandmail.com/servlet/story/LAC.20071005.CAFIFTY05/TPStory/Business