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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Beware of Graygism! | Main | They’re Sticky »

FH Boom Daily Digest-Oct. 3, 2007

Top News from Today's "Boomiverse"

Baby Boomers Make Plans for Retirement
Priscilla Huff
www.voanews.com

Overview: “The United States is well-known for its youth-obsessed culture, but in reality there is a huge generation of so-called baby boomers -- Americans born after World War Two. They number some 80 million people and they are beginning to retire and re-define how U.S. citizens grow old. What many want to do is to live at home, age-in-place, and that is prompting the development of innovative problems to help them. Priscilla Huff takes a look at one such program in Washington, D.C.”

http://www.voanews.com/english/2007-10-02-voa69.cfm


Boomers Increase Need for Nurses
Val J. Halamandaris
www.theledger.com

Overview: “In 2006, the first wave of the baby boom generation turned 60. In the very near future, this, the largest generation in history - all 77 million of them - will come into their retirement years. In doing so, they will transform every aspect of American society.”

http://www.theledger.com/article/20071003/COLUMNISTS03/710030409/1023


Younger MDs Reject Boomers' Workaholism
Sarah Boesveld
The Ottawa Citizen

Overview: “Baby-boomer doctors are working too many hours and are burning out hard and fast, according to an Ottawa psychiatrist.”

http://www.canada.com/ottawacitizen/news/city/story.html?id=3d60facb-d4f0-40ad-8c88-0f61e29d3aff&k=41685

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