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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom℠ Events

« FH Boom Daily Digest-Oct. 29, 2007 | Main | Boomer Wanted, Part 2 »

FH Boom Daily Digest-Oct. 30, 2007

Top News from Today's "Boomiverse"

Baby Boomers Face their Biggest Challenge
Mary Sanchez
www.kansascity.com

Overview: “The panic strikes during the most mundane parts of my daily routine. Dial mother’s house, the same number she has had for more than 40 years. And the phone rings…and rings and rings. Has she fallen?”

http://www.kansascity.com/276/story/338226.html


Younger Boomers Off the Radar Screen
David Hoffman
www.investmentnews.com

Overview: “Mutual fund companies catering to the first wave of baby boomers, now nearing retirement, may be neglecting younger boomers who have many more years of work still ahead of them.”

http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20071029/FREE/710290354


Boomers Buying Long-Term Care Coverage
Lauren Villagran
www.businessweek.com

Overview: “The average age of people buying long-term care insurance benefits dropped below 60 for the first time after falling steadily for more than 10 years, a trade group said Monday.”

http://www.businessweek.com/ap/financialnews/D8SJ3KQO1.htm

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