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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« Marketing Losses - Encore | Main | FH Boom Daily Digest-Oct. 25, 2007 »

FH Boom Daily Digest-Oct. 24, 2007

Top News from Today's "Boomiverse"

Don’t Fear the Boomer
Walter Updegrave
www.money.cnn.com

Overview: “Younger investors shouldn't feel threatened by retiring boomers, says Walter Updegrave. They won't hurt your investments.”

http://money.cnn.com/2007/10/22/pf/expert/expert.moneymag/


A Place in the Sun (and Close to Campus)
Fred Brock
www.nytimes.com

Overview: “When the nation’s baby boomers began signing up for Social Security benefits this month, the news was full of lamentations about the stress the generation would put on the federal pension system over the next 20 years.”

http://www.nytimes.com/2007/10/23/business/retirement/23oxford.html?em&ex=1193371200&en=2f41d6c6dfd819fa&ei=5087%0A


State Retirement System Crippled
James Salzer
www.ajc.com

Overview: “The state’s employee retirement system is facing a potential $16 billion shortfall in coming years as baby boomers continue to retire and may have to scale back the program for future state employees, the program's director told lawmakers Tuesday.”

http://www.ajc.com/metro/content/metro/stories/2007/10/23/retire_1024.html

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