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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Sept. 28, 2007 | Main | FH Boom Daily Digest-Oct. 2, 2007 »

FH Boom Daily Digest-Oct. 1, 2007

Top News from Today's "Boomiverse"

Baby Boomers, 20-Somethings Butting Heads at Work
Barbara Rose
www.columbusdispatch.com

Overview: “Kathleen Davis expects to hear back promptly when she leaves an employee a message, so you can imagine her frustration with a manager who seemed to ignore her e-mails and voice mails.”

http://www.columbusdispatch.com/live/content/business/stories/2007/10/01/wrk_boomers_gen_y_1001.ART_ART_10-01-07_C14_JS81MD1.html?sid=101


Retirement Abroad: Baby Boomers Describe Living Outside America
Lisa Bonos
www.redding.com

Overview: “With careful planning and lots of passion, some baby boomers are turning a dream of an overseas retirement into reality. They’re lured to distant climes on the promise of a higher quality of life. Often they discover a lower cost of living, stunning natural beauty and a sense of community.”

http://www.redding.com/news/2007/sep/30/retirement-abroad-baby-boomers-describe-living-out/


No Debate: Health Care for Boomers is a Big Issue
David Macaulay
www.dailypress.com

Overview: “Lack of adequate health care to meet the increasing demands of the maturing baby boomer generation will be the most critical issue facing Virginia, Newport News Del. Phil Hamilton said Wednesday during a candidates' forum.”

http://www.dailypress.com/news/local/newport_news/dp-news_babyboomers_0930sep30,0,2956413.story

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