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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Guest Blog: The Rise of the Gayby Boomer, Again | Main | Whatever Happened to Self-Help? (Encore Blog) »

FH Boom Daily Digest-Oct. 19, 2007

Top News from Today's "Boomiverse"

Retire? For Some Boomers it's Till Death Do Them Part
Roma Luciw
www.theglobeandmail.com

Overview: “Retirement may conjure up idyllic images of sailing, golf or puttering around the garden, but a survey shows that 15 per cent of baby boomer entrepreneurs plan to pass their golden years with their nose to the grindstone.”

http://www.theglobeandmail.com/servlet/story/LAC.20071019.CABOOMERS19/TPStory/Business


Baby Boomer Exodus & Generation Next Shock Wave
Eve Abbott
www.americanchronicle.com

Overview: “Starting in 2008, hundreds of thousands of Baby Boomers (76 million born 1946-1964) will begin to retire, creating the largest exodus out of the workforce by a single generation. The U.S. Bureau of Labor reports that more than 17 percent of Boomer executives are predicted to depart their careers by next year. As Generation X & Y professionals fill the business world while the Boomers leave, the impact is a megatrend for business success or failure.”

http://www.americanchronicle.com/articles/viewArticle.asp?articleID=40670


The White-Haired Work force: People are Working Longer into Their Golden Years
Christopher Oritz
www.greelytrib.com

Overview: “Most people have to work. Traditionally, they enter work after school and work until their mid-60s, retire and look forward to early-bird specials and a few rounds of golf. But times are changing.”

http://www.greeleytrib.com/article/20071019/NEWS/110180163

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