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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Oct. 17, 2007 | Main | Guest Blog: The Rise of the Gayby Boomer, Again »

FH Boom Daily Digest-Oct. 18, 2007

Top News from Today's "Boomiverse"

Social Security Peg Is a Fix Boomers Can Embrace
Amity Shlaes
www.bloomberg.com

Overview: “High tide is a mystical moment for a lot of us. We actually stand on the beach hoping to capture that second when the foam reaches farthest up on the sand.”

http://www.bloomberg.com/apps/news?pid=20601039&sid=aP8QJAPwknww&refer=home


Aging With the Boomers
Yuval Levin
www.health.nationalreview.com

Overview: “In an aging society, health care is bound to be an increasingly dominant political concern. And everybody knows American society is aging. The portion of our population over the age of 65 has nearly doubled in the last half century, and will just about double again in the next half century. The oldest of the old, Americans over the age of 85, are now the fastest growing portion of the population. Older people have more health problems, so a society with more older members will naturally be more concerned about medicine and health care.”

http://health.nationalreview.com/post/?q=YmI0OWIwNjhhNTViNmQwNWRkMTg2YmYyNTJlOTU5MjU=


Make the Most of Act Two
Ellen Goodman
www.news.cincypost.com

Overview: “Until now, I believed that the smallest unit of time was between the moment the traffic light turned green and the car behind you honked. I was wrong. The shortest unit is actually between the moment you win the Nobel Peace Prize and someone asks if you're running for president.”

http://news.cincypost.com/apps/pbcs.dll/article?AID=/20071018/EDIT/710180310/1003

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