About the Blog

How many times in a marketing career does one get to be a revolutionary!
Read More

"Content Marketing" on FH Boom

For Media

Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Research

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

Blog Honor Roll

« Marketing Losses | Main | FH Boom Daily Digest-Oct. 18, 2007 »

FH Boom Daily Digest-Oct. 17, 2007

Top News from Today's "Boomiverse"

Uh-oh, Baby Boomers Begin to Retire
Robert Samuelson
www.dailymail.com

Overview: “Almost everyone knows that the next president will have to wrestle with the immense costs of retiring baby boomers.”

http://www.dailymail.com/story/Opinion/2007101710/Robert-Samuelson-Uh-oh-baby-boomers-begin-to-retire/


Food, as Be-All and End-All, Becomes Another Boomer Legacy
Susan Reimer
www.orlandosentinel.com

Overview: “We big-foot baby-boomers are at it again, changing the nature of the relationship between humans and their food.”

http://www.orlandosentinel.com/features/lifestyle/orl-reimer1707oct17,0,2185956.story


Boomer or Bust
Joanne Sasvari
www.canada.com

Overview: “Retailers try to reflect the needs of the biggest, most powerful shopping demographic ever. So why are middle-aged women still not buying it?”

http://www.canada.com/vancouversun/news/story.html?id=62dff6d8-249e-42e6-be4e-ae177896cdd1&k=97666

Posted by Boomer Daily Digest on October 17, 2007 9:25 AM |

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/415.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)