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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Dodging Bullets | Main | Behind the Veil »

FH Boom Daily Digest-Oct. 15, 2007

Top News from Today's "Boomiverse"

Our House
Irene Sege
www.boston.com

Overview: “For aging baby boomer women, living with friends fills emotional and financial needs.”

http://www.boston.com/news/globe/living/articles/2007/10/15/our_house/


Boomers Seek Out Certain Homes
Don Manley
www.news-press.com

Overview: “Taking heed of the needs and wants of America's 78 million baby boomers — people born between 1946 and 1964 — is of primary concern to the country's builders and real estate professionals.”

http://www.news-press.com/apps/pbcs.dll/article?AID=/20071014/RE/710140326/1014/BUSINESS


The Baby Boomers and Social Security
Elaine Morgillo
www.seacoastonline.com

Overview: “Next year, when the first baby boomers celebrate their 62nd birthdays, they will become eligible to receive Social Security retirement benefits.”

http://www.seacoastonline.com/apps/pbcs.dll/article?AID=/20071014/BIZ/710140327/-1/OPINION05

Posted by Boomer Daily Digest on October 15, 2007 9:45 AM |

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