Top News from Today's "Boomiverse"
10 Reasons Advertisers Should Consider Boomers
Kristina Knight
www.bizreport.com
Overview: “It seems like more and more brands are interested in the large Baby Boomer generation based in the US. Why? Because many have disposable income, are interested in new technology and like to travel. Now there are ten new reasons to target Boomers.”
http://www.bizreport.com/2007/10/10_reasons_advertisers_should_consider_boomers.html
Boomers and Seniors Connect with Technology
Daisy Whitney
www.kren.com
Overview: “The Internet and high-tech gadgets have changed nearly everything, it seems, about how we conduct our lives. What's the temperature? Look it up online. What time does that movie play? Check out the listings on your cell phone.”
http://www.kren.com/Global/story.asp?S=6023868
Boomer Bikers at Increased Risk on the Road
www.bradenton.com
Overview: “A few days ago, I was talking to a friend about his motorcycle. We exchanged stories about the old days of motorcycles. He talked proudly about his Cushman and I bragged about my Mustang motorcycle with a retrofitted Triumph motorcycle engine. Names like Harley, Indian, Triumph and BMW were batted around with 1955 stories of races and crashes.”