Top News from Today's "Boomiverse"
Social Security Hits First Wave of Boomers
Richard Wolf
www.usatoday.com
Overview: “When Kathleen Casey-Kirschling signs up for Social Security benefits Monday, it will represent one small step for her, one giant leap for her baby boom generation — and a symbolic jump toward the retirement system's looming bankruptcy.”
http://www.usatoday.com/news/washington/2007-10-08-boomers_N.htm
Marketing to Baby Boomers
www.nytimes.com
“The arrival of the baby boomers...into the upper age brackets is the leading reason for the shift in opinions about older consumers. ... Another reason for the change is that consumers in their 60s, 70s and 80s are behaving differently from their counterparts in previous decades, particularly in their willingness to travel, dine out and adopt new technologies." A sign of the shifting attitudes "toward older consumers is the title of a conference on Tuesday aimed at women 40 and older: the Reinvention Convention. The host of the conference, at Chelsea Piers in Manhattan, is More magazine, published by the Meredith Corporation, and the sponsors include Wachovia and Harley-Davidson."
New Retirement Outlined
Ray Turchansky
www.canada.com
Overview: “The financial industry is stepping up efforts to tell Canadians that they are facing a new type of retirement, in which they have to plan a lifestyle that will then determine their financial well-being.”