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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« They’re Sticky | Main | The Boom in Europe »

FH Boom Daily Digest-Oct. 4, 2007

Top News from Today's "Boomiverse"

Tailoring Messages to a New Audience: Wrinkled Baby Boomers
Stuart Elliott
www.nytimes.com

Overview: ‘YOUNG LOVE,’ the longtime siren song of Madison Avenue, is being remixed as marketers increasingly turn their attention to consumers born when ‘45’ meant music rather than the number after 44 and ‘Apple’ meant fruit.”

http://www.nytimes.com/2007/10/04/business/media/04adco.html?ref=business


Fashion Tips for Baby Boomers Who Have Been Living in the Past
Korky Vann
www.courant.com

Overview: “If the devil wears Prada, baby boomers are guilty of sins of fashion.”

http://www.courant.com/features/lifestyle/hc-prime1004.artoct04,0,6889621.story


Dread Retiring? Colleges Offer Courses on Life Reboot
www.uk.reuters.com

Overview: “Baby boomers heading to retirement but uncertain what to do next are being offered courses by U.S. colleges to help them reboot their lives.”

http://uk.reuters.com/article/lifestyleMolt/idUKN0322936620071003

Posted by Boomer Daily Digest on October 4, 2007 9:11 AM |

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