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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-Oct. 25, 2007 | Main | Boomer Wanted, Part 1 »

FH Boom Daily Digest-Oct. 26, 2007

Top News from Today's "Boomiverse"

Boomers Ask 'How Much is Enough?' as They Near Retirement
Katie Arcieri
www.hometownannapolis.com

Overview: “Darlene Duchene, 48, has always been a saver. The Edgewater resident's frugality has paid off with $500,000 in a 401(k) account she started at age 22 and has $75,000 invested in stocks.”

http://www.hometownannapolis.com/cgi-bin/read/2007/10_25-31/BUS


Conference: Baby Boomers, Newbies Can Work Together
Cari Merrill
www.coloradoan.com

Overview: “With about 76 million baby boomers in America, companies are facing the reality of losing many of their upper management and longtime employees.”

http://www.coloradoan.com/apps/pbcs.dll/article?AID=/20071026/BUSINESS/710260323


Boomers are Finding RV Travel a Pleasure
Robert Strauss
www.philly.com

Overview: “It seems that some baby boomers who might not think it so odd to be singing, ‘When I'm Sixty-Four’ may well be starting an RV-olution.”

http://www.philly.com/dailynews/features/20071026_Boomers_are_finding_RV_travel_a_pleasure.html

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