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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« September 2007 | Main | November 2007 »

October 2007 Archives

October 1, 2007

FH Boom Daily Digest-Oct. 1, 2007

Top News from Today's "Boomiverse"

Baby Boomers, 20-Somethings Butting Heads at Work
Barbara Rose
www.columbusdispatch.com

Overview: “Kathleen Davis expects to hear back promptly when she leaves an employee a message, so you can imagine her frustration with a manager who seemed to ignore her e-mails and voice mails.”

http://www.columbusdispatch.com/live/content/business/stories/2007/10/01/wrk_boomers_gen_y_1001.ART_ART_10-01-07_C14_JS81MD1.html?sid=101


Retirement Abroad: Baby Boomers Describe Living Outside America
Lisa Bonos
www.redding.com

Overview: “With careful planning and lots of passion, some baby boomers are turning a dream of an overseas retirement into reality. They’re lured to distant climes on the promise of a higher quality of life. Often they discover a lower cost of living, stunning natural beauty and a sense of community.”

http://www.redding.com/news/2007/sep/30/retirement-abroad-baby-boomers-describe-living-out/


No Debate: Health Care for Boomers is a Big Issue
David Macaulay
www.dailypress.com

Overview: “Lack of adequate health care to meet the increasing demands of the maturing baby boomer generation will be the most critical issue facing Virginia, Newport News Del. Phil Hamilton said Wednesday during a candidates' forum.”

http://www.dailypress.com/news/local/newport_news/dp-news_babyboomers_0930sep30,0,2956413.story

October 2, 2007

FH Boom Daily Digest-Oct. 2, 2007

Top News from Today's "Boomiverse"

Boomers Stuck in Middle
Russ Wiles
www.azcentral.com

Overview: “Many of today's baby boomers say they find themselves caught in the middle, like strips of ham or turkey slapped between two slices of bread. They're watching out for their aging parents while supporting their kids and trying to sock away money for their own retirement.”

http://www.azcentral.com/arizonarepublic/business/articles/1002biz-sandwich1002.html


How Baby Boomers Tap Nest Eggs to Fund Ventures
Arden Dale
www.wsj.com

Overview: “Earlier this year, Doug Dunbar got to the end of a 13-year career at Sprint Nextel Corp. and decided he wanted to strike out on his own with a small business. When it came to funding the venture, he decided to take a big gamble -- one that is becoming increasingly common among boomer entrepreneurs.”

http://online.wsj.com/article/SB119127567798645568.html?mod=googlenews_wsj


Baby Boomer Brain Drain May be Hype, But it’s Not a Lie
Shamus McGillicuddy
www.seachcio.com

Overview: “CIO baby boomers call a pending shortage of IT legacy workers bunk. While experts warn that soon there will be a ‘brain drain’ as baby boomers retire and take their legacy skills with them, some CIOs claim it's just not that big a deal.”

http://searchcio.techtarget.com/originalContent/0,289142,sid19_gci1274861,00.html\


Over-50s 'Happier Than They Have Ever Been'
Sarah Womack
Daily Telegraph – UK
From the FH Boom Archives

The over-50s in Britain are happier than at any other time in their lives, says a report.

The Government study suggests 50 is the new 30, with many who have passed their half-century feeling in the prime of life. Often dubbed "Gotys" - Getting Older, Thinking Younger - they are ambitious, financially more secure and less stressed.

Nearly one in six uses social networking websites and internet chatrooms, while emailing is becoming the norm. Having paid off their mortgages and raised their children to independence, many are still enjoying robust good health into their 60s and beyond.

These are the people fuelling a boom in the leisure market.

But the research, conducted as part of the Government's "Generation Xperience" campaign to celebrate ageing, comes as a deluge of age discrimination cases - launched by those ejected from the workplace in their 50s and 60s - threatens to exceed 1,000 per month by next year.

Lawyers say the Employment Tribunals Service is swamped, not just with equal pay claims but with 2,000 ageism cases since the law came into force last year.

Under the new law, employees can work past the age of 65 if granted leave to do so by their employer. Should they be refused then it must be for "objectively justified" reasons.

Critics say employers will miss out on talent if they continue to wait for the European Court of Justice to abolish mandatory retirement ages.

Richard Linskell, the secretary of the Employment Lawyers Association and a partner at London firm Dawsons, predicted that age discrimination would eventually represent one of the most popular forms of claim.

The Government's research is designed to mark the first Older People's Day today, and claimed the over-50s felt more "inspired" than "retired".

Today's over-50s eat more healthily and have better prospects in later life than their parents did.
Close to one in three over-65s have more goals than they did in their 30s.

Nearly two thirds of over-50s say they are happier now than ever before and eight out of 10 say prospects for later life are better than their parents.

Linda Kelsey, the author of Fifty is Not A Four-Letter Word, said: "A wise older woman once said that she didn't mind being regarded as being over the hill because it's only once you're over the hill that you pick up speed."

Mike O'Brien, the pensions minister, said: "UK Older People's Day today is a chance to celebrate the contribution that 20 million people over 50 make to the UK and to tackle outdated stereotypes of what it means to be 'old'."

For people looking ahead to retirement, less than five per cent said later life meant boredom.

Asked how they intend to spend their later years, personal goals for pre-retirement respondents include more travel (82 per cent), learning computer skills (60 per cent), taking up a new activity such as painting or yoga (61 per cent) and going back to school (43 per cent).

In financial terms, 60 per cent of over-50s feel they are better off.

Beware of Graygism!

Two giant gatherings of 50+--very different “feel.” One was AARP’s recent gathering in Boston, the other was Plus Magazine’s huge (close to 100,000) affair in Utrecht, Netherlands.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Beware of Graygism!" »

October 3, 2007

FH Boom Daily Digest-Oct. 3, 2007

Top News from Today's "Boomiverse"

Baby Boomers Make Plans for Retirement
Priscilla Huff
www.voanews.com

Overview: “The United States is well-known for its youth-obsessed culture, but in reality there is a huge generation of so-called baby boomers -- Americans born after World War Two. They number some 80 million people and they are beginning to retire and re-define how U.S. citizens grow old. What many want to do is to live at home, age-in-place, and that is prompting the development of innovative problems to help them. Priscilla Huff takes a look at one such program in Washington, D.C.”

http://www.voanews.com/english/2007-10-02-voa69.cfm


Boomers Increase Need for Nurses
Val J. Halamandaris
www.theledger.com

Overview: “In 2006, the first wave of the baby boom generation turned 60. In the very near future, this, the largest generation in history - all 77 million of them - will come into their retirement years. In doing so, they will transform every aspect of American society.”

http://www.theledger.com/article/20071003/COLUMNISTS03/710030409/1023


Younger MDs Reject Boomers' Workaholism
Sarah Boesveld
The Ottawa Citizen

Overview: “Baby-boomer doctors are working too many hours and are burning out hard and fast, according to an Ottawa psychiatrist.”

http://www.canada.com/ottawacitizen/news/city/story.html?id=3d60facb-d4f0-40ad-8c88-0f61e29d3aff&k=41685

They’re Sticky

In 2000, Prof. Robert Putnam released a book that made the headlines, called Bowling Alone, The Collapse and Revival of American Community. In a nutshell, it discusses how Americans have become less connected from family, friends, neighbors and their communities. Bridge clubs and bowling leagues had been replaced by crickets and tumbleweed. We had experienced a loss in “social capital,” or connections among individuals, impoverishing lives and communities. At the core of social capital theory is the idea that social networks have value, both personally and for society as a whole.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "They’re Sticky" »

October 4, 2007

FH Boom Daily Digest-Oct. 4, 2007

Top News from Today's "Boomiverse"

Tailoring Messages to a New Audience: Wrinkled Baby Boomers
Stuart Elliott
www.nytimes.com

Overview: ‘YOUNG LOVE,’ the longtime siren song of Madison Avenue, is being remixed as marketers increasingly turn their attention to consumers born when ‘45’ meant music rather than the number after 44 and ‘Apple’ meant fruit.”

http://www.nytimes.com/2007/10/04/business/media/04adco.html?ref=business


Fashion Tips for Baby Boomers Who Have Been Living in the Past
Korky Vann
www.courant.com

Overview: “If the devil wears Prada, baby boomers are guilty of sins of fashion.”

http://www.courant.com/features/lifestyle/hc-prime1004.artoct04,0,6889621.story


Dread Retiring? Colleges Offer Courses on Life Reboot
www.uk.reuters.com

Overview: “Baby boomers heading to retirement but uncertain what to do next are being offered courses by U.S. colleges to help them reboot their lives.”

http://uk.reuters.com/article/lifestyleMolt/idUKN0322936620071003

The Boom in Europe

While Americans trotting into advancing years pretty much on their own enviously eye European pensions and socialized medicine, the Europeans eye the American nickname for our generation “boomers”, as representative to them of an upbeat attitude about aging that is just dawning in Europe.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "The Boom in Europe" »

October 5, 2007

FH Boom Daily Digest-Oct. 5, 2007

Top News from Today's "Boomiverse"

Advertisers Set Sights on Energetic Baby Boomers
Stuart Elliott
www.iht.com

Overview: “Advertisers' ardor for youth stems from perceptions that younger consumers are more likely to try new products and change brands and to spend almost every penny they make. Older consumers, by contrast, were less desirable because they were deemed to be shoppers with entrenched habits who live sedentary, frugal lives.”

http://www.iht.com/articles/2007/10/04/business/adco.php


BoomerVenture Seminars Kick-Off Next Week
Brian Messenger
www.andovertownsman.com

Overview: “With 33 years of collective financial planning experience between them, three local baby boomers are hosting a seminar at the Andover Senior Center next week created to attract a younger crowd.”

http://www.andovertownsman.com/local/local_story_277104602.html


Too Young to Retire, but Tired of the Same Old
Wallace Immen
www.theglobeandmail.com

Overview: “Employers are facing a ticking time bomb: Older workers, weary of the grind and restless to enjoy life, are getting itchy feet for retirement. But there are fewer younger workers to take their place. Wallace Immen writes that some companies are finding creative ways to keep the veterans happy - both on and off the job.”

http://www.theglobeandmail.com/servlet/story/LAC.20071005.CAFIFTY05/TPStory/Business

October 8, 2007

FH Boom Daily Digest-Oct. 8, 2007

Top News from Today's "Boomiverse"

Birdwatching Baby Boomers are Flocking to Trails
Kristen Wyatt
www.venturacountrystar.com

Overview: “Jim Rapp has one hand on the wheel and the other holding a pair of binoculars as he drives his truck slowly down a gravel drive on the banks of a Chesapeake Bay marsh.”

http://www.venturacountystar.com/news/2007/oct/07/birdwatching-baby-boomers-are-flocking-to-trails/


Boomers Don't Want Your Pity, but They Do Demand Your Respect
Judann Pollack
www.adage.com

Overview: “A lot of people get depressed when they turn 40. For me, it happened five years earlier. That's because in passing the magic age of 34, I was officially falling off marketers' radar screens. After 17 years of being cradled in the most coveted and coddled of all demographics, I was thrust into no-man's land. Useless and washed up at age 35. Forget the pitches for premium liquor and Lexus: From here on, all my dedicated marketing would be for arthritis medications and hearing aids.”

http://adage.com/columns/article?article_id=120953


Generations on the J-O-B
Dana Knight
www.indystar.com

Overview: “When Ken Gall graduated from college, Katie Kasper hadn't even been born. The age gap between the two is 31 years -- yet they are a perfect match as co-workers.”

http://www.indystar.com/apps/pbcs.dll/article?AID=/20071008/BUSINESS/710080305/-1/LOCAL17

Postcards from Europe: Smart (?) Scooters

The following begins a series of mini-reports on items of interest, big and small, gleaned from my recent tour of seven European countries with co-presenters Chuck Nyren and Brent Green, sponsored by Bayard, a leading publisher of publications catering to 40, 50 and 60+ with a readership in excess of 10 million.

Utrecht—Beware the dangerous backstreets of Holland, where an aging population and a cool new “scooter”, make for a potentially lethal combination.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Postcards from Europe: Smart (?) Scooters" »

October 9, 2007

FH Boom Daily Digest

Top News from Today's "Boomiverse"

Social Security Hits First Wave of Boomers
Richard Wolf
www.usatoday.com

Overview: “When Kathleen Casey-Kirschling signs up for Social Security benefits Monday, it will represent one small step for her, one giant leap for her baby boom generation — and a symbolic jump toward the retirement system's looming bankruptcy.”

http://www.usatoday.com/news/washington/2007-10-08-boomers_N.htm


Marketing to Baby Boomers
www.nytimes.com

“The arrival of the baby boomers...into the upper age brackets is the leading reason for the shift in opinions about older consumers. ... Another reason for the change is that consumers in their 60s, 70s and 80s are behaving differently from their counterparts in previous decades, particularly in their willingness to travel, dine out and adopt new technologies." A sign of the shifting attitudes "toward older consumers is the title of a conference on Tuesday aimed at women 40 and older: the Reinvention Convention. The host of the conference, at Chelsea Piers in Manhattan, is More magazine, published by the Meredith Corporation, and the sponsors include Wachovia and Harley-Davidson."


New Retirement Outlined
Ray Turchansky
www.canada.com

Overview: “The financial industry is stepping up efforts to tell Canadians that they are facing a new type of retirement, in which they have to plan a lifestyle that will then determine their financial well-being.”

http://www.canada.com/windsorstar/news/business/story.html?id=d4a4eb1a-1a0f-4eaf-ba34-e3263301a796&k=94023

October 10, 2007

FH Boom Daily Digest-Oct. 10, 2007

Top News from Today's "Boomiverse"

As Boomers Go Gray, Will Big Money Mean Better Tech?
Candace Lombardi
www.news.com

Overview: “With software pitches, robots and hands-on video game demonstrations, this year's national AARP convention more closely resembled a consumer electronics show than a meetup of retired people.”

http://www.news.com/As-boomers-go-gray,-will-big-money-mean-better-tech/2100-1041_3-6212329.html


Technology? Boomers Have Had Enough
Erika D. Smith
www.app.com

Overview: “Call it fear. Call it function fatigue. Either way, an increasing number of baby boomers say they've had it up to here with new technology.”

http://www.app.com/apps/pbcs.dll/article?AID=/20071010/TECHNOLOGY/710100327/1006/LIFE


Gay Elders’ Needs Coming Into Focus as Boomers Age
Kilian Melloy
www.edgeboston.com

Overview: “As the baby boomers face the prospect of assisted living facilities, a new face of prejudice is coming to light: that of anti-gay bias directed at the elderly.”

http://www.edgeboston.com/index.php?ch=news&sc=glbt&sc2=news&sc3=&id=23584

Postcards from Europe: Dear Reader!

Oslo, Norway—Oh, the sheer luxury of being the leading publication for “over 60’s” in a small country.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Postcards from Europe: Dear Reader!" »

October 11, 2007

FH Boom Daily Digest-Oct. 11, 2007

Top News from Today's "Boomiverse"

10 Reasons Advertisers Should Consider Boomers
Kristina Knight
www.bizreport.com

Overview: “It seems like more and more brands are interested in the large Baby Boomer generation based in the US. Why? Because many have disposable income, are interested in new technology and like to travel. Now there are ten new reasons to target Boomers.”

http://www.bizreport.com/2007/10/10_reasons_advertisers_should_consider_boomers.html


Boomers and Seniors Connect with Technology
Daisy Whitney
www.kren.com

Overview: “The Internet and high-tech gadgets have changed nearly everything, it seems, about how we conduct our lives. What's the temperature? Look it up online. What time does that movie play? Check out the listings on your cell phone.”

http://www.kren.com/Global/story.asp?S=6023868


Boomer Bikers at Increased Risk on the Road
www.bradenton.com

Overview: “A few days ago, I was talking to a friend about his motorcycle. We exchanged stories about the old days of motorcycles. He talked proudly about his Cushman and I bragged about my Mustang motorcycle with a retrofitted Triumph motorcycle engine. Names like Harley, Indian, Triumph and BMW were batted around with 1955 stories of races and crashes.”

http://www.bradenton.com/business/story/168545.html

October 12, 2007

FH Boom Daily Digest-Oct. 12, 2007

Top News from Today's "Boomiverse"

A Looming Boom of Doom
www.sptimes.com

Overview: “Kathleen Casey-Kirschling is the raindrop that will start a flood. Recognized as the first baby boomer because of her birth date - one second after midnight on Jan. 1, 1946 - Casey-Kirschling said she will apply for her Social Security check soon (she's eligible for the early benefit beginning in January), USA Today reported. Following her into retirement over the next two decades will be 80-million more boomers born between 1946 and 1964 who will put an unprecedented strain on Social Security and Medicare.”

http://www.sptimes.com/2007/10/12/Opinion/A_looming_boom_of_doo.shtml


Boomers More Likely to Vote, Less Likely to See Selves as Liberal
Karlene Lukovitz
www.publications.mediapost.com

Overview: “The most recent survey results from Mediamark Research Inc. (MRI) relating to Baby Boomers may not thrill liberal political candidates.”

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=69071


Sounding an Alarm About Hearing
Michael Amsel
www.app.com

Overview: “As the senior citizen population continues to grow in Ocean County, so does the number of people afflicted with hearing loss. The problem often goes unrecognized and sometimes leads to difficulties maintaining balance.”

http://www.app.com/apps/pbcs.dll/article?AID=/20071011/NEWS02/710110459/1070/SHORE

Dodging Bullets

Many of us have been here: it’s 10 pm, there is a big presentation due the next day, and a small team of loyal soldiers are huddled around someone’s computer struggling with a few reviled “bullets” on a PowerPoint deck. Keep it succinct we say. Get to the point we sigh. We just need the right bullets. We need to bullet it out. What kinds of bullets should we use? The bullets keep shifting. One begins to feel bullied by these tedious bullets. This isn’t the stuff dreams are made of.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Dodging Bullets" »

October 15, 2007

FH Boom Daily Digest-Oct. 15, 2007

Top News from Today's "Boomiverse"

Our House
Irene Sege
www.boston.com

Overview: “For aging baby boomer women, living with friends fills emotional and financial needs.”

http://www.boston.com/news/globe/living/articles/2007/10/15/our_house/


Boomers Seek Out Certain Homes
Don Manley
www.news-press.com

Overview: “Taking heed of the needs and wants of America's 78 million baby boomers — people born between 1946 and 1964 — is of primary concern to the country's builders and real estate professionals.”

http://www.news-press.com/apps/pbcs.dll/article?AID=/20071014/RE/710140326/1014/BUSINESS


The Baby Boomers and Social Security
Elaine Morgillo
www.seacoastonline.com

Overview: “Next year, when the first baby boomers celebrate their 62nd birthdays, they will become eligible to receive Social Security retirement benefits.”

http://www.seacoastonline.com/apps/pbcs.dll/article?AID=/20071014/BIZ/710140327/-1/OPINION05

Behind the Veil

I’ve seen the future—and it looks a lot like Lillan B. Rubin, Ph.D.’s version of truly old age in her outstanding new book “60 On Up: The Truth About Aging in America.” (Title should actually be “Late 70’s or Whenever The Reality of Age Hits On Up.)

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Behind the Veil" »

October 16, 2007

FH Boom Daily Digest-Oct. 16, 2007

Top News from Today's "Boomiverse"

Boomers Need to Fix Medicare
Mindelle Jacobs
www.edmontonsun.com

Overview: “Former senator Michael Kirby once pointedly remarked that when it comes to health care, most Canadians don't care who provides it -- as long as they get it.”

http://www.edmontonsun.com/Comment/2007/10/16/4579797-sun.html


AARP Launches Campaign to Boost 401(k) Enrollment
Walter Jones
www.savanahnow.com

Overview: “On the day the nation's first baby boomer applied for Social Security leading a retirement tsunami, AARP, the senior-citizens advocacy group, launched a campaign Monday to boost enrollment in 401(k) retirement plans.”

http://www.savannahnow.com/node/375797


Social Security Age too Low, Some Argue
Bob Moos
www.seattletimes.com

Overview: “Despite predictions that the next generation of seniors will work into retirement, Delores Hiroms may be more typical of what most people will actually try to do.”

http://archives.seattletimes.nwsource.com/cgi-bin/texis.cgi/web/vortex/display?slug=socsec15&date=20071015

Marketing Losses

In “Behind the Veil”, I discuss that the next revolution for boomer women (after the marketing movement that is already underway, that is) will be a resurgence of spirituality.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Marketing Losses" »

October 17, 2007

FH Boom Daily Digest-Oct. 17, 2007

Top News from Today's "Boomiverse"

Uh-oh, Baby Boomers Begin to Retire
Robert Samuelson
www.dailymail.com

Overview: “Almost everyone knows that the next president will have to wrestle with the immense costs of retiring baby boomers.”

http://www.dailymail.com/story/Opinion/2007101710/Robert-Samuelson-Uh-oh-baby-boomers-begin-to-retire/


Food, as Be-All and End-All, Becomes Another Boomer Legacy
Susan Reimer
www.orlandosentinel.com

Overview: “We big-foot baby-boomers are at it again, changing the nature of the relationship between humans and their food.”

http://www.orlandosentinel.com/features/lifestyle/orl-reimer1707oct17,0,2185956.story


Boomer or Bust
Joanne Sasvari
www.canada.com

Overview: “Retailers try to reflect the needs of the biggest, most powerful shopping demographic ever. So why are middle-aged women still not buying it?”

http://www.canada.com/vancouversun/news/story.html?id=62dff6d8-249e-42e6-be4e-ae177896cdd1&k=97666

October 18, 2007

FH Boom Daily Digest-Oct. 18, 2007

Top News from Today's "Boomiverse"

Social Security Peg Is a Fix Boomers Can Embrace
Amity Shlaes
www.bloomberg.com

Overview: “High tide is a mystical moment for a lot of us. We actually stand on the beach hoping to capture that second when the foam reaches farthest up on the sand.”

http://www.bloomberg.com/apps/news?pid=20601039&sid=aP8QJAPwknww&refer=home


Aging With the Boomers
Yuval Levin
www.health.nationalreview.com

Overview: “In an aging society, health care is bound to be an increasingly dominant political concern. And everybody knows American society is aging. The portion of our population over the age of 65 has nearly doubled in the last half century, and will just about double again in the next half century. The oldest of the old, Americans over the age of 85, are now the fastest growing portion of the population. Older people have more health problems, so a society with more older members will naturally be more concerned about medicine and health care.”

http://health.nationalreview.com/post/?q=YmI0OWIwNjhhNTViNmQwNWRkMTg2YmYyNTJlOTU5MjU=


Make the Most of Act Two
Ellen Goodman
www.news.cincypost.com

Overview: “Until now, I believed that the smallest unit of time was between the moment the traffic light turned green and the car behind you honked. I was wrong. The shortest unit is actually between the moment you win the Nobel Peace Prize and someone asks if you're running for president.”

http://news.cincypost.com/apps/pbcs.dll/article?AID=/20071018/EDIT/710180310/1003

Guest Blog: The Rise of the Gayby Boomer, Again

It’s great to see renewed media attention for issues relating to aging in our community. As I’ve written before, I’m fascinated by the communications challenges of outreach to gays and lesbians regarding complex social issues relating to the “second fifty years” of our lives. The challenges of “aging in place” and finding appropriate, respectful care for elderly gays and lesbians are many and it’s long past time that we address these issues from a communications standpoint. The New York Times story Patricia referred to in her post yesterday is a good start, and I hope we’ll see much more in-depth coverage not just of the challenges, but the ways in which our community is addressing them.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Guest Blog: The Rise of the Gayby Boomer, Again" »

October 19, 2007

FH Boom Daily Digest-Oct. 19, 2007

Top News from Today's "Boomiverse"

Retire? For Some Boomers it's Till Death Do Them Part
Roma Luciw
www.theglobeandmail.com

Overview: “Retirement may conjure up idyllic images of sailing, golf or puttering around the garden, but a survey shows that 15 per cent of baby boomer entrepreneurs plan to pass their golden years with their nose to the grindstone.”

http://www.theglobeandmail.com/servlet/story/LAC.20071019.CABOOMERS19/TPStory/Business


Baby Boomer Exodus & Generation Next Shock Wave
Eve Abbott
www.americanchronicle.com

Overview: “Starting in 2008, hundreds of thousands of Baby Boomers (76 million born 1946-1964) will begin to retire, creating the largest exodus out of the workforce by a single generation. The U.S. Bureau of Labor reports that more than 17 percent of Boomer executives are predicted to depart their careers by next year. As Generation X & Y professionals fill the business world while the Boomers leave, the impact is a megatrend for business success or failure.”

http://www.americanchronicle.com/articles/viewArticle.asp?articleID=40670


The White-Haired Work force: People are Working Longer into Their Golden Years
Christopher Oritz
www.greelytrib.com

Overview: “Most people have to work. Traditionally, they enter work after school and work until their mid-60s, retire and look forward to early-bird specials and a few rounds of golf. But times are changing.”

http://www.greeleytrib.com/article/20071019/NEWS/110180163

Whatever Happened to Self-Help? (Encore Blog)

Every year and a half or so, from age 35 on, I got to talk to and about whatever boomers were going through in their lives in the public spotlight. My primary communications vehicle was books—15 of them, most written in the self-help genre. Work/life balance issues? I was there. Last child leaving the nest? Call on me. Caregiving an elderly parent? I’m your gal.

For the rest of today's blog, continue at The Boomer Blog

Continue reading "Whatever Happened to Self-Help? (Encore Blog)" »

October 22, 2007

FH Boom Daily Digest-Oct. 22, 2007

Top News from Today's "Boomiverse"

Editorial: Huge Impact of Baby Boom Retirements
www.newsday.com

Overview: “Get ready. The first droplet of a demographic flood just landed. What follows is unavoidable. And the nation is ill-prepared for its impact and the sea change it may bring to our fiscal, political and even cultural landscapes.”

http://www.newsday.com/news/opinion/ny-sundayedit5424899oct21,0,1367198.story?page=1


Aging Baby Boomers Leading Surge in Cosmetic Surgery Procedures
David Phelps
www.venturacountrystar.com

Overview: “Call it another legacy of the baby boomer generation. Or call it the ‘Dr. 90210’ effect. Whatever you call it, the numbers tell the story. Cosmetic surgery is surging.”

http://www.venturacountystar.com/news/2007/oct/22/bc-self-srs-cosmeticsurgeryms-8212-lifestyle-in/


Best Boomer Workouts
Rebecca Ruiz
www.forbes.com

Overview: “Forget that seven-iron. These days, boomers are busting out the boxing gloves and yoga mats.”

http://www.forbes.com/lifestyle/2007/10/19/health-fitness-boomers-forbeslife-cx_rr_1022health.html

October 23, 2007

FH Boom Daily Digest-Oct. 23, 2007

Top News from Today's "Boomiverse"

Gadgets Aimed at Baby Boomers Keep Things Basic
Erika D. Smith and Abe Aamidor
www.lsj.com

Overview: “Call it fear. Call it function fatigue. Either way, an increasing number of baby boomers say they've had it up to here with new technology.”

http://www.lsj.com/apps/pbcs.dll/article?AID=/20071022/LIFE/710230305/1079/life


Companies Must Plan to Fill Void Left as Boomers Retire
Molly Selvin
www.latimes.com

Overview: “A looming ‘tsunami’ of baby boomer retirements could decimate the management ranks and hobble productivity at many corporations unless companies intensify efforts to develop younger talent, according to a new study.”

http://www.latimes.com/business/careers/work/la-fi-aging23oct23,1,1259275.story?coll=la-headlines-business-careers


Should Age Matter at the Workplace?
Clytie Bunyan
www.scrippsnews.com

Overview: “I was privileged to talk to a diverse group of women a couple weeks ago at a Women's International Network of Utility Professionals conference that came to Tulsa for three days of personal and professional enrichment.”

http://www.scrippsnews.com/node/27823

Marketing Losses - Encore

In “Behind the Veil”, I discuss that the next revolution for boomer women (after the marketing movement that is already underway, that is) will be a resurgence of spirituality.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Marketing Losses - Encore" »

October 24, 2007

FH Boom Daily Digest-Oct. 24, 2007

Top News from Today's "Boomiverse"

Don’t Fear the Boomer
Walter Updegrave
www.money.cnn.com

Overview: “Younger investors shouldn't feel threatened by retiring boomers, says Walter Updegrave. They won't hurt your investments.”

http://money.cnn.com/2007/10/22/pf/expert/expert.moneymag/


A Place in the Sun (and Close to Campus)
Fred Brock
www.nytimes.com

Overview: “When the nation’s baby boomers began signing up for Social Security benefits this month, the news was full of lamentations about the stress the generation would put on the federal pension system over the next 20 years.”

http://www.nytimes.com/2007/10/23/business/retirement/23oxford.html?em&ex=1193371200&en=2f41d6c6dfd819fa&ei=5087%0A


State Retirement System Crippled
James Salzer
www.ajc.com

Overview: “The state’s employee retirement system is facing a potential $16 billion shortfall in coming years as baby boomers continue to retire and may have to scale back the program for future state employees, the program's director told lawmakers Tuesday.”

http://www.ajc.com/metro/content/metro/stories/2007/10/23/retire_1024.html

October 25, 2007

FH Boom Daily Digest-Oct. 25, 2007

Top News from Today's "Boomiverse"

Downtowns Become Boomertowns
Nancy Kaffer
www.metromodemedia.com

Overview: “Across the metro area, downtown communities are finding an important new factor in the sustainability equation - baby boomers.”

http://www.metromodemedia.com/features/MIBoomers0042.aspx


Two Projects for 55-and-Over in the Pipeline
John Laidler
www.boston.com

Overview: “The owner of the New Meadows Golf Club in Topsfield is seeking to build a condominium complex for residents 55 and older adjacent to the course, marking the second age-restricted development to be proposed in town this year.”

http://www.boston.com/news/local/articles/2007/10/25/two_projects_for_55_and_over_in_the_pipeline/


Silver Tsunami
www.toledoblade.com

Overview: “The baby boom generation - the so-called demographic ‘pig in the python’ - is approaching a milestone. The first boomers will turn 62 on Jan. 1 and become eligible for Social Security. But there are 71 million surviving boomers in the pipeline, and many could end up being shortchanged and the system bankrupted if Congress doesn't do something.”

http://toledoblade.com/apps/pbcs.dll/article?AID=/20071025/OPINION02/710250305

October 26, 2007

FH Boom Daily Digest-Oct. 26, 2007

Top News from Today's "Boomiverse"

Boomers Ask 'How Much is Enough?' as They Near Retirement
Katie Arcieri
www.hometownannapolis.com

Overview: “Darlene Duchene, 48, has always been a saver. The Edgewater resident's frugality has paid off with $500,000 in a 401(k) account she started at age 22 and has $75,000 invested in stocks.”

http://www.hometownannapolis.com/cgi-bin/read/2007/10_25-31/BUS


Conference: Baby Boomers, Newbies Can Work Together
Cari Merrill
www.coloradoan.com

Overview: “With about 76 million baby boomers in America, companies are facing the reality of losing many of their upper management and longtime employees.”

http://www.coloradoan.com/apps/pbcs.dll/article?AID=/20071026/BUSINESS/710260323


Boomers are Finding RV Travel a Pleasure
Robert Strauss
www.philly.com

Overview: “It seems that some baby boomers who might not think it so odd to be singing, ‘When I'm Sixty-Four’ may well be starting an RV-olution.”

http://www.philly.com/dailynews/features/20071026_Boomers_are_finding_RV_travel_a_pleasure.html

Boomer Wanted, Part 1

This blog is part one of a blog series culminating in the release of a white paper on the subject to our subscribers. Please stay tuned as we continue this series.

The brain economy has replaced the brawn. There is a monetary value that can and should be assigned to mentoring and wisdom. And you can have older and younger generations working together productively. It’s all about respect.
-- Eileen Marcus

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Boomer Wanted, Part 1" »

October 29, 2007

FH Boom Daily Digest-Oct. 29, 2007

Top News from Today's "Boomiverse"

Obama: Honesty on Social Security
Natasha Metzler
www.guardian.co.uk

Overview: “In another jab at his chief rival, Democratic presidential candidate Barack Obama says in an ad released Sunday that the country needs an honest dialogue about Social Security in order to fix the system.”

http://www.guardian.co.uk/worldlatest/story/0,,-7031055,00.html


AARP Magazine Targets 'New 50'
Andrea Billups
www.washingtontimes.com

Overview: “‘Secrets of Your Sex Drive,’ ‘Ten Ways to Look 10 Pounds Thinner’ and ‘Follow Your Dream — Find the Perfect Job Now.’ Sound like the cover of Cosmopolitan magazine? Or maybe Men's Health? Think again. Those stories lead the latest issue of AARP — The Magazine, which isn't just for grandma and grandpa anymore.”

http://washingtontimes.com/apps/pbcs.dll/article?AID=/20071029/NATION/110290053/1001


Senior Citizens Fear Nursing Home, Loss of Independence More than Death
www.seniorjournal.com

Overview: “Baby boomers fear aging parents will be mistreated in nursing homes.”

http://www.seniorjournal.com/NEWS/Features/2007/7-10-25-SenCitFearNursingHome.htm

October 30, 2007

FH Boom Daily Digest-Oct. 30, 2007

Top News from Today's "Boomiverse"

Baby Boomers Face their Biggest Challenge
Mary Sanchez
www.kansascity.com

Overview: “The panic strikes during the most mundane parts of my daily routine. Dial mother’s house, the same number she has had for more than 40 years. And the phone rings…and rings and rings. Has she fallen?”

http://www.kansascity.com/276/story/338226.html


Younger Boomers Off the Radar Screen
David Hoffman
www.investmentnews.com

Overview: “Mutual fund companies catering to the first wave of baby boomers, now nearing retirement, may be neglecting younger boomers who have many more years of work still ahead of them.”

http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20071029/FREE/710290354


Boomers Buying Long-Term Care Coverage
Lauren Villagran
www.businessweek.com

Overview: “The average age of people buying long-term care insurance benefits dropped below 60 for the first time after falling steadily for more than 10 years, a trade group said Monday.”

http://www.businessweek.com/ap/financialnews/D8SJ3KQO1.htm

Boomer Wanted, Part 2

This blog is part two of a blog series culminating in the release of a white paper on the subject to our subscribers. Please stay tuned as we continue this series.

• Based on retirement and other factors, the federal government is faced with the loss of 1/3 of the full-time permanent federal workforce by 2011.

"For the rest of today's blog, continue at The Boomer Blog"

Continue reading "Boomer Wanted, Part 2" »

October 31, 2007

FH Boom Daily Digest-Oct. 31, 2007

Top News from Today's "Boomiverse"

Keeping Older Athletes in the Game
Jack Kelly
www.post-gazette.com

Overview: “Both older athletes and those less active say they get a boost from UPMC programs designed to reduce injuries and lengthen lives.”

http://www.post-gazette.com/pg/07304/829729-114.stm


Ellen David Reprises Real-Life Role as Caregiver to Two Generations
Susan Schwartz
www.canada.com

Overview: “In ‘The Carpenter’ and again in ‘Surviving My Mother,’ she taps into her own emotions as an adult child losing 'her top layer.'

http://www.canada.com/montrealgazette/news/preview/story.html?id=5b569e72-b040-40cc-b198-7b2ab66cee6e


Reform, Retirement and Hot Air: Will Boomer Retirements Create a Crisis?
John Grobe
www.fedsmith.com

Overview: “Articles, speeches and presentations on the crisis in human capital tend to look at the alleged crisis from a macro viewpoint. Senators, Representatives and high-ranking civil servants expound on broad reforms that will fundamentally change the civil service for the better (or so they would have us believe).”

http://www.fedsmith.com/articles/articles.showarticle.db.php?intArticleID=1407

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