A sunny day in DC—a walking town. Having just scanned the fashion tome “W”, decided to take an informal shoe survey. On the fashion pages, high heels are definitively in. On the foot that hits the pavement, high heels are definitively off.
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By my estimate, the boomer working woman prefers fashionable flats about 1000 to 3. Of course, there are a certain percentage who are wearing orthopedic-style combat boots, tennis and a variety of shall we say “other.” But judging from the bulges in their satchels, they are planning to switch at the last second (to high or low I can’t tell, so here’s where there’s room for further research…)
Something else I can report. Many of these fashionable flats have a secret. A whole bunch of them sport athletic shoe foundations beneath their slick exteriors. That’s right: look closely and you’ll see Nike air technology embedded in the Cole Haan ballerina flat. (And this fall, fashion boots, too.) The boomer gal knows it—and is willing to spend well upwards of $200 for it.
In fact, the success that Cole Haan has had with both its Nike air and born-for-comfort G series has inspired a whole new generation of “sneakers” that look nothing like what boomers wore to phys ed back when. I’ve seen G series with feathers, sparkles and yes, even high heels.
These lines of upscale shoes are prime examples of what the boomer woman wants when she shops. She wants fashion and she wants comfort: and she’s willing to pay for it when a product manages to capture both.
Carol Orsborn