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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-Sept. 24, 2007 | Main | Boomers Gone Global »

FH Boom Daily Digest-Sept. 25, 2007

Top News from Today's "Boomiverse"

When Boomers Say 'What?'
Debra Melani
www.rockymountainnews.com

Overview: “You might be a baby boomer if: You turn the television volume all the way up and still strain to hear. Your friends and spouse recently started mumbling just to tick you off. You've decided you really like those foreign films with the nifty subtitles. If it sounds familiar, listen up: Hearing aids aren't just for Grandpa anymore.”

http://www.rockymountainnews.com/drmn/health/article/0,2777,DRMN_23956_5706305,00.html


Baby Boomers Struggle With Succession
www.telegraph.co.uk

Overview: “Business advisers are bracing themselves for a tidal wave of family businesses changing hands as their 'baby boom generation' founders decide to pass on control to their offspring or sell up.”

http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/09/25/ybfamily125.xml


Getting Boomers Back on Track
Steve French
www.naturalproductsinsider.com

Overview: “The Boomer market is 76 million strong. Due to their sheer numbers, Baby Boomers have been responsible for the growth of many industries eager to meet their needs throughout their lives. As they age, the large population of Boomers will create a fundamental shift in the demographic structure of the nation, as the first wave of Boomer retirees enters the health care system.”

http://www.naturalproductsinsider.com/articles/07sep24market.html

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