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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Sept. 19, 2007 | Main | FH Boom Daily Digest-Sept. 21, 2007 »

FH Boom Daily Digest-Sept. 20, 2007

Top News from Today's "Boomiverse"

Boomer-Friendly Companies to Recruit Workers at Job Fair
Susan Felt
www.azcentral.com

Overview: “Some of the estimated 80 companies registered to recruit at the Boomerz Job Fair on Monday will sport the baby boomers' equivalent of the Good Housekeeping seal of approval.”

http://www.azcentral.com/arizonarepublic/arizonaliving/articles/0920jobfair0920.html


Room Alternatives: Empty Nesters Fill their Homes and Reinvent their Space
www.app.com

Overview: “Basements become workshops. Children's rooms become libraries. And sprawling life in suburbia transforms into streamlined city life. These are some of the housing and home decorating trends demonstrated by the nation's more than 80 million baby boomers entering their empty-nest years. Often far from retirement, this fast-growing segment of the U.S. population is clearly enjoying its newfound freedom. Today's parents are finally treating themselves to the luxuries they have been dreaming about for years.”

http://www.app.com/apps/pbcs.dll/article?AID=/20070920/LIFE/709200374/1006


The Peace Corps Ramps up Recruiting of Boomer Retirees
Barb Galbincea
www.seattletimes.com

Overview: “Ten days after his 50th college reunion, John Baker joined the Peace Corps. The Collinwood, Ohio, resident was 70 years old. His wife, Kathy, who also signed up, was 61.”

http://seattletimes.nwsource.com/html/living/2003892647_peacecorps20.html

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