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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Sept. 10, 2007 | Main | And the winner is… »

FH Boom Daily Digest-Sept. 11, 2007

Top News from Today's "Boomiverse"

How will TV cope when the baby boomers retire?
www.tvscoop.com

Overview: “ I was listening to Talking Politics over the weekend while they were discussing the societal effects of the aging population and the fact that the "baby boomers" of the 1940s and 50s are now at or approaching retirement age. You've probably heard the statistics before, but there'll soon be more old people, holding more of the country's wealth than at any time before.”

http://www.tvscoop.tv/2007/09/how_will_tv_cop_1.html

Trim Baby Boomers have transformed to Generation 'O'
www.earthtimes.org

Overview: “In an article to be published in the Atlas of Oral and Maxillofacial Surgery Clinics of North America, September 25, 2007, Dr. Mansoor Madani describes a new term he calls it "Generation O" for overweight and obesity pandemic which he says is not limited to the U.S. population.”

http://www.earthtimes.org/articles/show/news_press_release,175229.shtml

Homes being built for boomers to age comfortably

Michele Dawson
www.realityitimes.com

Overview: “Many homebuilders are designing new homes and remodeling existing ones to allow homeowners -- specifically Baby Boomers -- to age comfortably in place, the National Association of Home Builders says.”

http://realtytimes.com/rtnews/rtcpages/20031118_boomers.htm

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