Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-Sept. 6, 2007 | Main | Top 10 »

FH Boom Daily Digest-Sept. 7, 2007

Top News From Today's "Boomiverse"

HSBC group targets rich baby boomers
asahi.com
Sept. 7, 2007

Overview: "With an eye on Japan's baby-boomer market, Hongkong and Shanghai Banking Corp. (HSBC) will start asset-management services for individuals with financial assets of 10 million yen or more."

http://www.asahi.com/english/Herald-asahi/TKY200709070104.html

Baby boomers urged to rethink future
Lisa Petrillo
The Paramus Post
Sept. 7, 2007

Overview: "Just because members of the largest generation in U.S. history are graying doesn't mean they should fade away like overwashed blue jeans. No, California professor Stephen Barnes said, he wants to teach baby boomers to tackle old age like professional wrestlers."

http://www.paramuspost.com/article.php/20070831220033701

Boomers buck "Granny,' 'Gramps'
Youthful grandparents pick hip handles

Lauren Bishop
The Enquirer
Sept. 7, 2007

Overview: "Grandparents Day is Sunday, and many of the men and women who will be celebrated that day are baby boomers like McFarland who are eschewing traditional names for grandparents in favor of more unusal, younger-sounding monikers."

http://news.enquirer.com/apps/pbcs.dll/article?AID=/20070907/LIFE/309070002/1079

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/374.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)