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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« Shock and Awe at the Swedish Magazine Rack | Main | FH Boom Daily Digest-Sept. 28, 2007 »

FH Boom Daily Digest-Sept. 27, 2007

Top News from Today's "Boomiverese"

Computer Games Aim to Keep Aging Brains Sharp
Leslie Walker
www.nwanews.com

Overview: “Glenys Dyer, 82, is drawing Queen Elizabeth on the tiny screen of her Nintendo video game player. Suddenly her instructor — a cartoon figure on the screen — tells her to shift gears and draw a picture of herself, then read a passage from a novel aloud.”

http://www.nwanews.com/adg/Style/202635/


Updating the Empty Nest
www.bobvila.com

Overview: “Baby boomers are renovating or reinventing their empty nests—and not with afghans and rocking chairs!”

http://www.bobvila.com/OnTheLevel/Updating-the-Empty-Nest-2818.html


Charities Could Cash in on Baby Boomer Generation
Emma Rigby
Third Sector

Overview: “Baby boomers are a lucrative target for legacy fundraisers and the legacy market will have more than tripled by 2050, according to a report from research project Legacy Foresight."

http://www.thirdsector.co.uk/Channels/Fundraising/login/740710/

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