Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« Boomers Gone Global | Main | Shock and Awe at the Swedish Magazine Rack »

FH Boom Daily Digest-Sept. 26, 2007

Top News from Today's "Boomiverse"

New Ways to View Work and Retirement
www.sltrib.com

Overview: “One 52-year-old real-estate insurance agent switched careers after 20 years and went to work on affordable housing. A 50-something truant officer took up emergency-care nursing as a second career. And a retirement-age corporate executive left to work in the trenches to help the homeless.”

http://www.sltrib.com/opinion/ci_6997731


Most Companies Have No Plan to Deal with Impending Brain Drain
Marianne Kolbasuk McGee
www.informationweek.com

Overview: “Most companies recognize that an exodus of talent threatens their business in the coming years, yet few have knowledge retention programs to deal with a brain drain caused by retiring baby boomers, according to a survey by Monster Worldwide.”

http://www.informationweek.com/industries/showArticle.jhtml?articleID=202101526


New Type of Retirement
Ray Turchansky
www.canada.com

Overview: “The financial industry is stepping up efforts to tell Canadians that they are facing a new type of retirement, in which they have to plan a lifestyle that will then determine their financial well-being.”

http://www.canada.com/nationalpost/financialpost/story.html?id=3b96eaf3-ab6b-4918-8128-0333be127938&k=22611

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