Top News from Today's "Boomiverse"
Study: Mobile-Savvy Boomers The Norm, Not Exception
Tameka Kee
www.publications.mediapost.com
Overview: “New data from InsightExpress shows that when it comes to use of mobile features, Baby Boomers aren't that far behind their younger, seemingly more tech-savvy counterparts--a sign that mobile marketers and advertisers have the opportunity to tap into a wider, more diverse audience than previously thought.”
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=67678
Gregg: Don’t Let Boomers Go Bust
Jordy Yager
www.unionleader.com
Overview: “As the first of approximately 70 million baby boomers retires next year, two senior U.S. senators are attempting to fix what they cite as ‘a fiscal challenge of unprecedented proportions.’”