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« FH Boom Daily Digest-Sept. 17, 2007 | Main | FH Boom Daily Digest-Sept. 19, 2007 »

FH Boom Daily Digest-Sept. 18, 2007

Top News from Today's "Boomiverse"


Study: Boomers Increasingly Turn to PC, Phone
Kristina Knight
www.bizreport.com

Overview: “Advertisers who are sticking with traditional media in the hopes of turning more Boomer consumers into buyers could be making a fundamental mistake. According to a recent study, instead of turning to television or newspapers, Boomers are increasingly turning to their computers and phones to find product information.”

http://www.bizreport.com/2007/09/study_boomers_increasingly_turn_to_pc_phone.html


Baby Boomers Joining the Peace Corps
www.upi.com

Overview: “A growing number of citizens over the age of 50 are joining the U.S. Peace Corps.”

http://www.upi.com/NewsTrack/Top_News/2007/09/17/baby_boomers_joining_the_peace_corps/8356/


Baby Boomers Returning to College
www.9wsyr.com

Overview: “Baby boomers are returning to college in record numbers, for personal enrichment, and to change careers. The two most popular degree programs: teaching and nursing.”

http://www.9wsyr.com/news/local/story.aspx?content_id=d2d226cf-7f1b-4a92-a811-33d6e5809756

Posted by Boomer Daily Digest on September 18, 2007 10:22 AM |

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