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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Boomers at home at 50+ | Main | Real Simple: Age Optional »

FH Boom Daily Digest-Sept. 14, 2007

Top News from Today's "Boomiverse"

Banks Target Retiring Boomers
Jonathan Chevreau
www.canada.com
Sept. 14, 2007

Overview: “Canada's big banks have always coveted mass-affluent customers. This week, three have made announcements aimed at online traders, global travelers and, of course, Baby Boomers.”

http://www.canada.com/nationalpost/financialpost/story.html?id=37b84898-5559-4f83-8f41-366f3b03e16f


Aging Baby Boomers Lead Surge of Interest in Making Homes More Senior-Friendly
Melissa Rayworth
www.toledofreepress.com
Sept. 14, 2007

Overview: “For many people as they age, parting with a cherished home can seem unthinkable, even when steep stairs and slippery bathtubs become causes for real concern. One alternative — remodeling to make the home safer and more efficient for older residents — is increasingly popular.”

http://www.toledofreepress.com/?id=6359

Posted by Carol Orsborn on September 14, 2007 8:26 AM |

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