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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Daily Digest-Sept. 12, 2007 | Main | Boomers at home at 50+ »

FH Boom Daily Digest-Sept. 13, 2007

Top News From Today's "Boomiverse"

Baby boomers to continue to drive demand for condos
Prices to rise through 2011, says Genworth report
Anne Howland
Canada.com
September 13, 2007

Overview: “Baby boomers leaving their "empty nests" for more convenient, smaller homes near shops and restaurants will keep the price of condos in major Canadian cities buoyant over the next several years, a new report shows.”

http://www.canada.com/theprovince/news/money/story.html?id=56e1c9ad-18e8-412d-a1da-d6c1823c0fff

Aging baby boomers not a major burden to health-care costs: report
The Canadian Press
September 13, 2007

Overview: “Canada's aging population will have little impact on the cost of maintaining a viable national public health-care system over the next 40 years, says a new report.”

http://canadianpress.google.com/article/ALeqM5gD7jhx7-v98b5BrV2YsBIRrrCBoQ

Condo resales to jump because of baby boomer demand: report
Krystle Chow
Ottawa Business Journal
September 12, 2007

Overview: “Condominium resale prices in Ottawa are expected to jump by an average annual rate of about three per cent within the next four years, according to a new study by Genworth Financial Inc.“

http://www.ottawabusinessjournal.com/289811041940255.php#

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