Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-Aug. 8, 2007 | Main | FH Boom Daily Digest-Aug. 9, 2007 »

Product of the New Millennium (Encore Blog)

Astro Pants. Space age technology has created a breakthrough for the men and women of the boomer generation who don’t want their increasing need to make pit stops in the course of their busy lives to slow them down. Made of highly-absorbent disposable material, Astro-pants have been proven to work not only in space but in long-distance travel. Now you can hike, sit through long movies and even take the window seat on your next flight. Astro Pants.

For rest of today's blog, continue at The Boomer Blog

Okay, so you think you’ve figured out the joke here. You think I’m inspired by the fact that Lisa Nowak, the love-crazed astronaut, drove 900 miles in a diaper so as to save time en route to confronting her rival. But the truth is, I’ve been thinking about this product concept for quite some time. In fact, I’m so convinced it would be a big seller, if I had a million or two to invest, I would.

Truth is, before Nowak’s quest put adult diapers into the headlines in the context of space travel, I was going to call the product “Pit Stoppers.” Now, I think “Nowaky Pants” is kind of catchy. But I’ll stick with Astro Pants because the amount of exposure this concept has gleaned from its moment in the spotlight is priceless.

Oh, you say it won’t catch on? Adults will never use a product that has been ridiculed?

Guess again. I predict they’ll use Astro Pants for the same reason that Nowak did. She did, after all, have a first-hand experience with the product, which is—by the way—used by all astronauts upon take-off into outer space. (“It is the finest and most absorbent diaper ever made…All astronauts wear these diapers and all astronauts experience the need to urinate during this early pre-launch phase…the fact that the kidneys work very hard to maintain the production of about one milliter of urine per minute under normal Earthbound circumstances means that the astronaut's bodies will continue to produce at least a minimum amount of urine. And the fact that the body is oriented in the head-down, legs-up launch position means that, as fluids are pulled upwards by gravity, the body will respond by attempting to eliminate what it detects as a "flood" of fluid in the chest, resulting in even more urine production.”-The National Space Biomedical Research Institute.)

Trust me, call it Astro Pants, and once boomers try it, they’ll be hooked.

Carol Orsborn

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/345.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Subscribe to this Blog

Subscribe here for daily updates sent to your email

Delivered by FeedBurner