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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Senior Who? (Encore Blog) | Main | FH Boom Daily Digest-Aug. 7, 2007 »

FH Boom Daily Digest-Aug. 6, 2007

Top News From Today's "Boomiverse"

Products that cater to boomers head to toe
Virginia Rohan
NorthJersey.com
August 5, 2007

Overview: Rohan discusses products designed specifically for the boomer generation, such as “Not Your Daughter’s Jeans.”

http://www.northjersey.com/page.php?qstr=eXJpcnk3ZjczN2Y3dnFlZUVFeXkxNjcmZmdiZWw3Zjd2cWVlRUV5eTcxNzczNTMmeXJpcnk3ZjcxN2Y3dnFlZUVFeXk3

Baby boomers: No rest for the weary?
Robert M. Cook
Foster’s Daily Democrat
August 5, 2007

Overview: “To make ends meet, more baby boomers may have work past retirement age”

http://www.fosters.com/apps/pbcs.dll/article?AID=/20070805/FOSTERS01/108050366

Boomers retreat to first-floor bedrooms; Plan's popularity re-surges with the aging generation
Dudley Price
Myrtle Beach Sun News
August 5, 2007

Overview: Price reports that baby boomers are the cause for the recent surge in first floor bedrooms. He writes, “The National Association of Home Builders says more than 40 percent of new homes have master suites downstairs, a 15 percent increase over a decade ago.”

http://www.myrtlebeachonline.com/business/story/149246.html

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