Top News From Today's "Boomiverse"
Bridge Releases Baby Boomer Media Consumption Study
Radio Online
August 23, 2007
Overview: This article shares results from a Bridge Ratings study revealing the media habits of baby boomers. Specifically, “The study of adults ages 43-61 indicates a rapid adoption rate of Internet radio and podcasting since 2004.”
http://news.radio-online.com/cgi-bin/$rol.exe/headline_id=b10178
Older adults don't give up on sex
Sharon Jayson
USA Today
August 22, 2007
Overview: Jayson reports, “Americans pushing 60, 70, 80 or even 90 don't forgo sex just because they're aging, according to a study that shows many are having sex into their 70s and 80s.”
http://www.usatoday.com/news/health/2007-08-22-older-sex_N.htm
Boomers Opt To Keep it Real
Chuck Nyren
Advertising to Baby Boomers
August 22, 2007
Overview: Nyren reflects on the Toronto Star’s article, “Boomers come of age and opt to keep it real.” He writes, “Good to know that most Boomers would rather spend their time and money so they can feel, look and be healthy – instead of self-consciously walking around like pod people wrapped in cellophane.”