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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Me as Matriarch (Encore Blog) | Main | FH Boom Daily Digest-Aug. 23, 2007 »

FH Boom Daily Digest-Aug. 22, 2007

Top News From Today's "Boomiverse"

Baby Boomers and Retirement: A Generation’s Catch-22
Thematuremarket.com
August 20, 2007

Overview: This article shares findings from a “Thrivent Financial for Lutherans” study conducted in October 2006. The survey found that, “While boomers are generally optimistic about retirement, 56 percent believing that they will have the same or even better standard of living than their parents, only 20 percent believe they worry less about money than their parents.”

http://www.thematuremarket.com/SeniorStrategic/Baby_Boomers_Retirement-9126-5.html

Bodybuilders and Baby Boomers Expected to Pump Up Sports Nutritional Products Sales to $12.7 Billion by 2011!
PRLeap.com
August 21, 2007

Overview: Press release announcing, “Driven by continuing trends in health & wellness and balanced eating as aging Baby Boomers look for more ways to prolong life and delay old age, sports beverages will lead growth while bars and gels & supplements will grow at more modest levels.”

http://www.prleap.com/pr/90109/

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